Consumer Advocacy
What you need to know
Identity Theft Protection
  • Identity theft protection services help monitor your personal and financial information for suspicious activity.

  • Most plans include credit monitoring and alerts if changes appear on your credit report.

  • Many providers offer identity restoration support to help you recover if fraud happens.

  • Some services include insurance coverage for certain identity theft-related expenses.

  • Protection levels vary, so consumers should compare what data is monitored (SSN, bank accounts, dark web, etc.).

  • These services can’t fully prevent identity theft, but they can help detect problems faster.

  • Pricing and features differ widely, so it’s important to understand what’s included before signing up.

  • Look for clear cancellation policies, customer support access, and strong reputation when choosing a provider.

Our Approach

How we analyzed the best Identity Theft Protection Companies

Monitoring
It’s important for identity theft protection services to continually scan the dark web for threats and check every day for any changes in credit history.
Information Protection
Companies that proactively monitor both the regular internet and deep web sites for your personal information scored overall higher rankings with our team.
Features
Many companies offer identity theft plans with lackluster features. We made sure our picks had a well-rounded features list.
Cost
Costs vary according to level of service provided. Discounts can be had by bundling service for multiple people.
Restoration
We prefer companies that help customers fix issues they encounter if their identities are at risk or stolen.
Insurance
Be sure to read insurance policies carefully to see what’s covered and what the deductible might be. None of our top identity theft protection companies have deductibles.
Customer Service
Not much can be done to fix a theft after business hours, so 24/7 help isn’t standard. What’s more important, we’ve found, is security measures within the company to safeguard your info.
Service Agreements
We ranked month-to-month subscription plans higher than long term contracts. Be sure to thoroughly read all agreement materials to be fully aware of your rights and commitments.
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We receive compensation from these partners, which impacts the order they appear on the page. That said, the analyses and opinions on our site are our own and we believe in editorial integrity.

Our Top Picks: Identity Theft Protection Reviews

In the digital age, everyone is at risk for identity theft. Even though we can help prevent it, there’s no assurance that our identity will not be stolen. It could happen to anyone at any time. You could say it’s a new and improved form of mugging.

That’s why people rely on identity theft protection services, yet the “protection” part is a misnomer. There’s no way to protect people before a data breach happens or if somebody opens a credit line in your name without your knowledge. However, subscribing to an identity theft protection service can make a huge difference. Good identity theft protection services monitor your information daily, alert you as soon as possible to anything out of the ordinary and assist you in resolving any issues if your identity is stolen.

Aura review

About Aura Identity Theft Protection

Aura is a digital security service that helps individuals and families protect their identities, financial information, and online privacy through proactive monitoring and alerts. The platform combines identity and credit monitoring with fraud detection and recovery support, along with built-in privacy and security tools designed to reduce everyday online risk. Eligible plans include insurance coverage and guided restoration services, helping users respond quickly and confidently if identity theft occurs.

KEY FEATURES OVERVIEW
Credit Monitoring
Tracks activity across all three credit bureaus and alerts you to score changes, new inquiries, or suspicious credit behavior.
Account Monitoring
Watches linked bank and credit accounts for unusual activity that could indicate fraud.
Fraud Alerts
Notifies you in real time if your personal or financial information is being misused, so you can act immediately.
Dark Web Scan
Monitors breach databases and the dark web for exposed personal data and alerts you if it’s found.
Device Security
Protects your devices from malware, spyware, and other threats that could compromise your data.
VPN Protection
Encrypts your internet connection to keep your personal information secure, especially on public Wi-Fi.
Spam Blocking
Helps reduce scam calls, phishing attempts, and junk mail that put your identity at risk.
Public Records
Monitors key public records for unauthorized changes tied to your identity.
Data Removal
Helps remove your personal information from data broker and people-search sites.
Fraud Resolution
Provides expert, hands-on support to restore your identity and resolve fraud with institutions on your behalf.
Identity Insurance
Includes up to $1M in identity theft insurance per adult to help cover eligible recovery costs.

Plans & Pricing

Aura offers tiered subscription plans with pricing that starts at approximately $9 per month for individual coverage. Couple plans start at around $17 per month, while family plans start at about $25 per month. Pricing and plan availability may vary and are subject to change.

 

LifeLock review

About LifeLock by Norton Identity Theft Protection

LifeLock is an identity theft protection service designed to help individuals and families monitor, detect, and respond to identity-related threats. The service focuses on tracking the use of personal information, such as Social Security numbers and financial details, and alerting users to potential signs of fraud. If identity theft occurs, LifeLock provides access to U.S.-based restoration specialists and reimbursement coverage with eligible plans. 

KEY FEATURES OVERVIEW
Identity Fraud Alerts
Notifies you if your Social Security number, name, or personal info is used fraudulently to open accounts or access services.
Credit Monitoring
Tracks changes to your credit file with alerts for new credit inquiries, accounts, or unusual activity.
Account Activity Alerts
Monitors bank, credit card, and other financial accounts for unusual transactions like withdrawals, transfers, or large purchases.
Dark Web Monitoring
Continuously scans hidden online marketplaces and forums to detect if your sensitive information appears where it shouldn’t.
Home Title Monitoring
Keeps an eye on property records and home titles to alert you to unauthorized changes or liens on your real estate.
Social Media Monitoring
Monitors social accounts for compromise indicators and alerts if suspicious activities appear.
Privacy Monitoring
Scans popular data broker and public sites where your personal info is listed so you can request opt-outs and reduce exposure.
Million Dollar Protection
Includes reimbursement for stolen funds, personal expenses, and access to lawyers and experts to help restore your identity (limits vary by tier).
Restoration Support
U.S.-based identity restoration specialists help manage recovery, working with institutions on your behalf if identity theft strikes.

Plans & Pricing

LifeLock offers multiple subscription tiers with pricing that starts at approximately $12 per month or about $120 per year for entry-level coverage when billed annually. Mid-tier plans generally start around $20 per month or roughly $240 per year, while top-tier plans begin at about $35 per month or approximately $420 per year with annual billing. Pricing, features, and availability may vary by plan and are subject to change.

 

ReliaShield review

Best Value in Identity Theft Protection

ReliaShield positions itself as the most affordable identity theft protection on the market today. Currently, ReliaShield’s basic Essential plan costs $7.99 per month. The company offers two other tiers, Prime and Elite, which cost $14.99 and  $21.99 respectively. The more you pay, the more features you plan offers, but across the board, the company's plans are fairly robust.

Repairing the damage caused by identity theft is a time-consuming and tedious process—something many consumers would not want to handle by themselves. Most importantly, ReliaShield offers 24/7/365 restoration and recovery services so customers don't have to manage the burden all alone.  

Choice of Three Plans

ReliaShield customers can select from several plans to find one that meets their needs for protection and their budget. 

Essential

Prime

Elite

 

Screenshot of https://reliashield.com/ 11/8/2019

Some of their plans’ features are:

  • Personal information monitoring
  • Data breach updates
  • Court records monitoring
  • Dark web monitoring
  • Social media monitoring
  • Bank account application alert

Another thing we liked about this company is that their master agreement, privacy policy, and insurance policy were considerably detailed and clear. For consumers who want to ask questions and really research before a buy, this is a plus.

Zander Insurance review

 

 

 

Discover review

 

 

Our Research

More insight into our methodology


We took a close look at the identity theft protection services industry, and quickly realized a couple of things.

  1. Identity theft protection services can’t actually protect consumers against identity theft. What these companies really do is monitor, alert, and assist in the recovery.
  2. Their true value comes when alerts are timely and the company providing the service assists the consumer with the restoration. For this to work, the more places the company monitors, and the more features it has, the better.

Monitoring

It was important for us that the companies we picked had 24/7 dark web surveillance and they checked credit history at least daily. We looked for companies that claimed they had a strong alert system in place and made sure they had the reputation of doing so.


Information Protection

Companies will proactively monitor the internet and other databases for your personal information. This can include, but is not limited to your: name, address, phone number, Social Security number, bank account numbers, and credit/debit card information. They achieve this by monitoring things like public records, criminal records, medical/insurance records, and black market internet sites to ensure the integrity of your personal information is sound.

Even if the company finds something fraudulent or criminal, they may not be able to do anything to remove it. However, chances are, neither could you. Instead, the identity theft protection provider can alert you faster than you would find out on your own, and work with you on damage control.

Additional services offered to protect you could include computer security software, such as anti-virus/anti-malware or keystroke encryption software. Some companies will also remove your name from junk and pre-approval mailing lists, which lenders use to mail pre-approved credit card and loan offers to consumers. By removing your name from this list, thieves cannot steal these letters from your mailbox or from the trash.

Children in particular are at risk more and more because they have “clean” credit history linked to their Social Security number. It can take years for this type of theft to be noticed, giving thieves ample time to ruin a child’s financial reputation. Many companies recognize this threat and offer identity protection for children as an additional or stand-alone service.

Companies will monitor the internet and public databases, like:

  • Black market websites
  • Public Records / Court Records
  • Medical / Insurance Records
  • And more…

And look for your personal information, like:

  • Your name
  • Address
  • Phone
  • Social Security Number
  • Bank Account Numbers
  • Credit/ Debit Card Numbers
  • And more…

The Bottom Line:

The best Identity Theft Protection services also monitor the internet and public databases for your personal information. If they find that your information has been compromised, they will try to remove it, but this may not always be possible. In these cases they will notify you promptly and work with you to limit the extent of the damage. Remember, early detection is key when it comes to protecting your identity.


Features

With identity theft protection services, less is definitely not more. Basic features identity theft protection service plans should include are dark web surveillance, personal information surveillance, and credit monitoring. However, the more places scanned or investigated, the better. Companies that had a robust features list made our cut.


Cost

One of the biggest debates when it comes to Identity Theft Protection is whether or not it's worth purchasing. Opponents will argue that it is a waste of money because a lot of what companies do, you can do for yourself. While you can monitor your credit and bank accounts yourself and identity theft victims have plentiful access to recovery resources, many people find that in the long run it takes too much of their time and they end up not continuing the good habits they intended to practice. If you do not monitor your credit and accounts regularly and take precautionary steps, you are not protecting yourself. As a result, many people decide to outsource this responsibility to a company that will do it for them.

Companies offer different levels of service, with basic plans starting around $10-15 per month typically. Premium packages usually fall in the $25-30 range. These are the packages that offer the four services we suggest when looking for an identity theft protection company.

If you pay for longer periods of time upfront (typically a year), you will likely see a significant discount to your service. However watch out because cancellation policies may differ and a few companies may not reimburse for time paid upfront, so make sure you know what you’re options are before signing up.

Some companies also offer packages that will protect your entire family. These packages are discounted compared to an individual subscription, so this may be the best option for consumers looking to cover multiple family members. If you're looking to protect your child, the cost may be discounted if purchasing coverage for an adult in tandem.

The Bottom Line:

For $1 a day, it’s not surprising that so many people are interested in outsourcing identity theft monitoring to a company that specializes in this. Monitoring yourself can be time consuming and costly, and many people loose interest over time.  If you pay upfront for longer periods of time, you will likely get a discount, but make sure you understand the cancellation policy, so you are not caught unaware. Some companies also offer packages for families.

To make sure you get the best possible deal, we suggest checking rates on the company’s website as well as calling them directly. Sometimes offers on the phone are different than the offers online.


Restoration

Being a victim of identity theft is painful. It can take a long time to recover from it—and you never really know when the damage has been stopped. If your information finds itself in the digital space, there’s a strong chance you’ll always have that dark cloud hanging over your head for a long time. This is the reason we prefer companies that assist consumers with the restoration of their identity, preferably ones that take care of it for the consumer.


Insurance

Identity theft insurance policies vary depending on the company and plan you select. Very few reimburse stolen funds, but many cover costs associated with recovering your identity, like legal fees, lost wages, and travel expenses.

Pick an insurance policy with no deductibles or you may find yourself responsible for the first $100-$500 before coverage kicks in. Coverage ranges from $25,000 up top $1 million.


Customer Service

In addition to the services offered by identity theft protection companies, we also review companies based on their customer service.

Most identity theft protection companies have limited hours of operation. While some companies do operate 24/7, this is an added perk though not a requirement. Many companies keep normal business hours because over the years they have found that, even if a fraud is noticed past business hours, there is little that can be done until the next business day to resolve it. Oftentimes, if you are the confirmed victim of identity theft, companies have specialists that will work with you outside of normal hours of operation to reclaim your identity.

Security standards for the company are also important. These companies help us keep our personal information private, and therefore should place a great deal of importance on the security of their website. Websites should be secured with encryption (HTTPS). Company servers should also be secured, not only from external hackers but anyone internally who is able to access the servers.

Company employees receive training on how to handle private information securely and workplaces have strict policies that make it difficult for internal theft of information, such as video surveillance of employees or advanced internal software which prevent employees from being able to access your personal information files. The internal security policies and practices are often difficult to determine, so we suggest asking about this before signing up with a company. Additionally, look for a company with a history in the industry and a reputation for great customer service.

We also like identity theft protection companies who have online resource centers for their customers (some are even open to the public). Here, you can find articles that help you expand your knowledge of identity theft, find forms that you may need if you become a victim, and guides and links that can help you answer your questions. However, with the number of resources available online for identity theft victims, this should not be a requirement.

Most identity Theft Protection Companies are transparent about their policies, services & limitations.

Because of the sensitive nature of the information they protect, the best companies want to make sure their customers feel safe and are happy to answer questions (as long as it’s not about proprietary information).

The Bottom Line:

Most Identity Theft Protection Companies keep regular business hours during the week, while some offer around the clock support. Just because the company is available 24/7 does not mean you will be getting the best services, so don’t let this be the main factor in selecting a company. Additionally, pay special attention to security measures taken by the company. Each company may have different practices and security measures in place, so don’t be shy about asking.


Service Agreements

Make sure you take the time to read over the service agreement, privacy policies, or any other legal documents, agreements or guarantees before you sign up. We cannot stress this enough! Because of the private nature of information these companies will have access to, you want to ensure that you understand what the company can and cannot do with your information, as well as the services they can and cannot provide to you.

Find a service without a long-term contract if possible. Most identify theft protection companies do not have long-term contracts, and paying month-to-month is the most popular option for most consumers. However, many companies offer quarterly or annual subscriptions as well, and may even discount your monthly rate if you pay upfront for longer periods of time.

Cancellation should be easy. Most companies allow you to cancel your service at any time and many will reimburse you for the time you did not use, while others will keep whatever you’ve paid upfront. Again, make sure to read your service agreement carefully to determine cancellation terms.

The majority of companies offer a trial period for their services, usually lasting 14-30 days. Some companies offer one-time services like providing your credit report or scores, and do not offer refunds for products provided to you (unless you don’t receive said product, in which case the company will typically refund you).

Service Agreements:

  • Avoid long-term contracts. Month-to-month subscriptions are the most popular option among customers
  • Cancellation is easy, just call and cancel at anytime
    • Some companies will reimburse you for unused time
    • Some will just keep any payments you’ve made up front
  • Most companies offer free trial periods

The Bottom Line:

Read all documentation carefully (agreements, guarantees and especially any legal documents) to understand what a company can and cannot do with the information you provide. Additionally, avoid long-term contracts. Most customers opt for a month-to-month subscription. Cancellation is easy, just call to cancel whenever. Make sure you understand the cancellation policy as some companies do not reimburse for time unused. Also, some companies offer trial periods, typically 14 days or more. 

We do our best to keep our information up to date, however we always suggest you double check with the companies before making any commitments to make sure you are getting the services you need and you understand the policies in place.

Helpful information about Identity Theft Protection

Dwight Schrute, a beloved character from The Office, couldn’t have said it better, “Identity theft is not a joke, Jim! Millions of families suffer every year!”  According to the 2019 Identity Fraud Study from Javelin Strategy and Research, in 2018 alone 14.4 million consumers were victims of identity theft. And even though the number of victims decreased from the reported number in 2017, the financial consequences were more costly for the 2018 victims.

For better or worse, that’s the world we live in. Before the age of the internet, identity theft could happen whenever social security cards or licenses were stolen, but now we have to worry about our information in the digital world too.

That’s why we need to take steps to protect ourselves and our loved ones the best we can. Though we can’t control every little thing, or big things like a data breach or stolen records, we can do our best to be alert and control our information.

And for us to better protect ourselves, we need to know the…

Common Identity Theft Strategies

Though we are in the internet age, many of the old identity theft tricks are still thriving. For example, stealing documents remains a tried-and-true method. Best advice: keep your social security card somewhere safe, not in your wallet. If you can, don’t take all your credit cards with you if you are not using them. And shred or otherwise destroy all papers you want to discard that have your personal information on them.

Also, the classic phone scam is alive and well, but they’ve become more sophisticated. Technology has helped thieves to “spoof” phone numbers, which means they can manipulate the number shown on your caller ID. The best way to combat this is to not give away personal identifiable information, PII for short, and report the incident to the FTC.

Phishing

There are many newer ways that identity thieves steal your information through digital means. Phishing is one of the most common. The bad guys send you emails to encourage you to click on links contained in them. Those links often take you to web forms that ask for your PII, maybe to “verify your account.” Once you enter your PII and send off the web form, your information is in the hands of the scammers.

Here are two email examples one of our coworkers received to her personal email just this month:

As you can see, there are some tell-tale signs that these emails are fake. For example:

  • The email subject line is sketchy.
  • The email address it comes from is not from Netflix.
  • The greeting doesn’t include the name of the person.
  • There’s an invitation to click a link and update billing information.

However, not all email scams are so poorly done. Email scams have been evolving since their “Nigerian prince” email scam days. Former FBI Agent R.L. Walters, an expert on identity theft we consulted, agrees that they are just getting craftier and more convincing.

"That's how they make a lot of people fall for [email scams],” he said. “They make them look legitimate."

When an email looks official and asks for PII, one has to be even more careful. For the tech-savvy among us, Walters suggests looking at the metadata of the email to check for the originator of the message. “If you look through the metadata, you can tell if it's a legitimate email or a phishing email,” he said.

Formjacking

Other popular digital scams are online shopping scams and formjacking. If you are paying an online merchant, make sure that the website you are putting your credit card information into is secure. A secure website’s address will begin with https://. It will also have an image of a lock or say “secure,” depending on the browser you are using. When you click on the lock, it tells you if the certificate of the website is valid. If the merchant doesn’t match these criteria, stay away.

But what happens when you buy from a reputable company and their website gets hacked? Unfortunately, it has happened. Formjacking is the digital version of credit card skimming. Criminals can skim the information you input in the billing section of the website. Unfortunately, we are all at risk.

"It's important for consumers to do what they can not to unnecessarily expose their information. For instance, the standard advice about not giving out your Social Security [number] or not leaving your personal information lying around the household where others might see it, these are some common sense things that people can do to protect their information,” said Susan Grant, Director of Consumer Protection and Privacy at the Consumer Federation of America.

How Identity Theft Can Affect You

As we have learned, we are all at risk. As such, we were curious and created an anonymous survey for the people in our company. We thought it would be interesting to see how often a group of educated, professional people had been victimized by identity theft. We found 35.8% of our coworkers have had their identities stolen. The most common ways this happened were from having their ID cards and documents stolen and having their data swiped in massive data breaches.

We also asked our colleagues if they knew people who had been victims. A shocking 75.5% said yes, and 12.5% said they knew 6 or more people who had been victims of this crime. Though highly anecdotal, this little experiment combined with all our research shows us that identity theft is now a commonplace occurrence that affects people in different ways.

Take Jaroldi G., for example. Someone took out one of the seven social security cards you are allotted in your lifetime and is using her PII to work in the state of Louisiana. She discovered her identity was stolen because her previous workplace was using ADP system for payroll and tax documents. When she looked for her tax documents, she found an additional set of documents from a manufacturing company in Louisiana. It was a lucky coincidence that they both had to use the same payroll system.

After finding out, she followed the steps outlined on the Social Security website and called the company in Louisiana to alert them to the situation. When the man using her stolen identity was confronted, he left the company, never to return. For now, the perpetrator hasn’t stolen any money. In fact, he opened a credit line that he never used. After that, Jadoldi had to ask for a credit freeze. However, this doesn’t mean that the situation is less worrisome.

“I had to go to the Social Security Office four times in two months to investigate the issue,” said Jaroldi. “I have to go every year to verify the workplaces I have in my history.” She also had to go to the IRS and bring evidence about her situation, which has also become a worry since the person using the PII is not paying taxes.

“I was scared, and I looked for [the perpetrator] on the internet. The fact that someone is using my information is disconcerting”, she said.

Many people who’ve gone through what Jaroldi has would describe their experience as unnerving. “It is not just losing money. It can lead to stress or physical problems. There are many issues that can arise that have nothing to do with losing money [when your identity is stolen],” said Grant. The Identity Theft Resource Center creates a yearly report called Aftermath about effects that victims of this crime experienced like the ones mentioned by Mrs. Grant.

There are also cases where victims experience monetary losses. Around 2011 in the city of Los Angeles, Heidi R.’s bank account was cleaned out for all but $10. She immediately called the bank, and after going through her statements, discovered a pattern of unauthorized withdrawals.

The bank returned her money two months later. The person who was using her account information was found, but Heidi decided not to press charges since the process was too difficult. However, even though she learned and keeps her information safeguarded, that did not stop identity thieves from striking again. Unauthorized debits hit another account from another bank, even though she rarely used it and had never purchased anything online with it. This time, it took six months for her to be reimbursed by the bank.

“I was angry and frustrated,” said Heidi R. “I was desperate because I needed to pay my rent. I was not sure I could secure my roof for that month.”

Identity theft can hit anyone, even kids. This is why it’s so important to be on top of your financial records and be careful how we share our personal information.

Compounding the difficulty of keeping your personal information away from criminals is the fact that the social media industry relentless promotes the public sharing of details about us and our lives. For that reason, social media profiles and posts have become a great source of information that identity thieves use to hack into your financial accounts.

When discussing the information that’s shared in social media, Walters said, “[Information shared] makes it easier for criminals. Less is more as far as I'm concerned. You should never share any information of a private nature [on social media platforms]. I know people do, but I don't think is smart.”

When investigators do what they do best, they usually go to social media and learn a lot about the people they are looking into. On the other hand, criminals are doing the same. Information such as birthdays, addresses, addresses, email addresses, check-ins, parents’ names, and such should be kept off social media.

Resources for Victims

Identity theft is such a frequent occurrence that in recent years, resources designed to prevent it have become much more common than they were in decades past. For example, Google developed in partnership with the Net Safety Collaborative and National Association for Media Literacy Education a program called “Be Internet Awesome” to teach kids responsible communication, online security, how to spot fake news, among other skills.

Below are some resources for victims of identity theft:


FAQs about Identity Theft Protection


Why should I get identity theft protection if I can monitor my own credit?

Identity theft can affect more than your credit report. Thieves can use your information to take out loans that don’t require credit verifications or commit crimes under your name, for example. Consider identity theft protection if you want someone to monitor your personal data, alert you in the case of theft, and help you recover after the damage is done.

Will identity theft insurance cover funds stolen?

Probably not. Identity theft insurance might not cover monetary losses from the incident, however, it usually covers the costs of repairing your good name. For instance, if your wallet is stolen and you take time off from work to replace important documents or identification, your insurance policy may pay for lost wages and replacement fees.

How can having my identity stolen impact my credit?

If someone is able to open lines of credit in your name, they can damage your credit history and score. The first time there’s a missed payment, your credit records will be damaged, and it will take you many months (maybe years) to remove the negative marks.

Our Identity Theft Protection Review Summed Up

Company Name Best
LifeLock Identity Theft Protection Features
IDShield for Restoration
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