About Us

ConsumersAdvocate.org is where editorial research meets helpful advice

Our editorial team researches thousands of hours each week so that consumers don't have to.

Lets face it, sometimes buying things online is confusing. How exactly does life insurance work, anyway? Who’s the best DIY home security company in the US? Does a reverse mortgage make financial sense in my situation? So many questions. Where does a person even start?

Helping people get through the difficult to navigate waters of making important purchases online is where ConsumersAdvocate.org comes in. We do the homework for consumers, then we publish helpful information – including company reviews & buyer’s guides – so that people know what to look for before they buy.


Our editorial process - what our editorial team does

We identify the best (and worst) companies behind many of life’s most important purchase decisions.

What does “best“ mean for you? Are you looking for the cheapest option or do you want the most popular option regardless of price? Which features are most important for you? 

We start here, then our team rolls up their sleeves & goes to work. We ask the tough questions, we test products, we sift through contract details & we tell consumers which tires to kick before they buy a product or service.

"Would we recommend one of our top-rated companies to a friend?" That is what we ask ourselves. That is the standard that over 35 million consumers have come to expect from the ConsumersAdvocate.org brand since 2013.   


We Work Hard to Make it Easy For you

We understand that most consumers do not have the time to properly investigate the thousands of products and services in which they’re interested. This is why our business is committed to bringing you, and millions of other people, helpful, honest, accurate and thorough reviews of a wide range of products and services. We take what we do seriously and we pride ourselves on being able to digest a large amount of information and present it in a succinct and accurate manner.


A candid & full disclosure - how we make money

Do we make money? Yes, sometimes we get paid by advertising partners.

Similar to many, if not most, non-Government consumer organizations we have to pay our editors & keep the lights on. Despite these fiscal realities we are determined, as we always have been, to keeping our service free to consumers. So we've done a few things to help you to understand who our advertisers are and where their links are placed on our site.

We have labeled our advertising partners "Our Partner."

Our Partners sometimes get premium or additional placements on our website and in our marketing materials to our advertising partners. Partners may influence their position on our website, including the order in which they appear on a Top 10 list.

For example, when company ranking is subjective (meaning two companies are very close) our advertising partners may be ranked higher. If you have any specific questions while considering which product or service you may buy, feel free to reach out to us anytime.

If you choose to click on the links on our site, we may receive compensation. If you don't click the links on our site or use the phone numbers listed on our site we will not be compensated. Ultimately the choice is yours.

The analyses and opinions on our site are our own and our editors and staff writers are instructed to maintain editorial integrity. Our brand, ConsumersAdvocate.org, stands for accurate, helpful information. We know we can only be successful if we take your trust in us seriously.


What we review

We review tons of things. Hundreds of products & services that range from electric dog fences to language learning software. Often times the categories that we cover are purchases that are important, complex or difficult for the average consumer to research online.


Our Leadership Team

Sam N


Greg P


Fran P

Accounts Receivable

Cooper S

Director of Business Development and Strategic Partnerships

Jesse U

Director of Partner Relations

Nick K

Marketing Manager

Colin G

Managing Editor

Ronald U

Research Editor

Marcela O

Managing Editor

Scott S

Community Editor

Shannon O

Community Editor

Jim T

Associate Editor

Joan P

Managing Editor

Ian R

Director, Head of Finance

Claudia R

Associate Editor

Bridget C

Associate Editor

Ilia A

Associate Editor

Gabriel O

Associate Editor

Mayra P

Associate Editor

Gaby R

Graphic Designer

Chris R

Associate Editor

Amarilys B

HR Manager

Taína C

Associate Editor