Consumer Advocacy
What you need to know
Online Dating Sites
  • Dating sites don’t perform background checks on their users.

  • In 2018, Americans lost $143 million to romance scams. 

  • Information in your profile may be shared with third parties.

  • Personality quizzes don’t necessarily lead to better matches.

Our Approach

How we analyzed the best Online Dating Sites

Matching Criteria
Dating services can use one of two methods to find you the right match: in-depth personality questionnaires or preference filters (such as age, gender or distance).
Profile Customization
More than how many pictures can be uploaded, we preferred services that give users the most opportunities to express themselves comfortably on their profiles.
Interface Features
Dating services can use one of two methods to find you the right match: in-depth personality questionnaires or preference filters (such as age, gender or distance).
Privacy & Security Measures
We favored sites that scan for bogus profiles, inappropriate images or language, and take action based on reports from users. We also reviewed the type of data they collect and share with third parties.
Inclusivity
We favored online dating services that are actively working to be inclusive of all genders and orientations.
We receive compensation from these partners, which impacts the order they appear on the page. That said, the analyses and opinions on our site are our own and we believe in editorial integrity.

Our Top Picks: Online Dating Sites Reviews

Zoosk review

With more than 35 million members and a mobile app available for iOS and Android, Zoosk allows its customers to reach a wide range of individuals with similar interests and pursuits. As an online dating platform that’s available in more than 80 countries around the world, Zoosk is an international service that knows no boundaries. 

Zoosk is part of the Sparks Network family of service and has an A+ rating with the BBB. However, its Trustpilot score is a poor 2.22 out of 5, with a number of customer reviews complaining about fake profiles and unwanted messages.

Subscription term lengths for every preference

Zook offers four subscription offers: twelve months, six months, three months, or one month. Prices vary accordingly and customers can choose whether to make a one-time payment or pay each plan on a per month basis. The current subscription offers are: $99.99 for a one year plan (or $8.33 per month), $65.99 for a six month plan (or $11.00 per month), $59.95 for a three month plan (or $19.98 per month), or $29.95 for a one month plan. 

Members can sign up for free to preview the site and browse its features. That way, potential customers can get an idea of how the website works and view its members. Customers can choose to subscribe to be able to message other members and get to know them.

Compatibility is everything

To further help your chances in finding the right person, Zoosk employs its SmartPick feature which evaluates the compatibility between its members. The feature learns from your like and dislike votes so that it can improve the recommendations it provides. Answering the SmartPick survey and constantly voting on member profiles will further improve your future recommendations. There are many other features on the site, such as Carousel, Super Send, Great Dates, and Zooks Live that help you reach more people or better connect with interested members.

Help is on the way

For those new to online dating or who might need pointers in navigating the current dating scene, Zoosk offers its advice platform The Date Mix. Featuring sections on dating tips, relationships and the single life, The Date Mix looks to provide pointers and suggestions on how to approach an interested person, activities to do together, and things to say to get a conversation going. 

Elite Singles review

EliteSingles is an online matching service that looks to connect compatible partners for a long-lasting, meaningful relationship. Using an extensive questionnaire to determine personal preferences in partners and types of relationship, EliteSingles strives to help busy professionals find the match they’ve been looking for.

EliteSingles is part of Spark Networks Services GmbH, one of Europe’s leading online match-making service providers. The service is available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, and South Africa. 

The match-making process and how it works

EliteSingles uses a matching process based on a five factor personality questionnaire that members fill out during their initial registration process. Matches are based on the answers to the questionnaire and each individual's search preferences. 

The service considers a whole range of demographic data to find better matches according to personal preferences. The questionnaire asks questions regarding gender, race, age, education level, and profession, as well as more pointed questions about what each member is looking for in a relationship. This includes questions regarding plans on having a family in the future and the importance of a partner's religion. Using this data, EliteSingles attempts to find the perfect match for you.

The service also provides regional dating guides to help singles in specific cities find matches closer to them.

Membership options and subscription plans

Customers can join EliteSingles as basic members to test out the service and enjoy several free features, including results of your personality test, suggestions for possible partners, photo uploading, and the ability to send smiles and likes to other members (but not messages).

In order to access additional features and perks, members must subscribe to a Premium membership plan. Premium members can receive additional details about their personality test results, get more partner suggestions, view their Profile visits, unlimited sending and receiving of messages with other members, access to photos, the ability to leave messages on other’s profiles and photos, and access to the Have You Met? feature that provides up to 20 matches each day.

Premium services come in three subscription term lengths, with longer subscriptions affording greater savings. A 12-month Premium subscription costs $31.95, a six-month plan is $44.95, and a three-month membership costs $57.95. All of these are charged as a one-time payment at the beginning of the subscription term.

Security and privacy as a priority

An important aspect of online dating is maintaining a sense of security and privacy. EliteSingles vets all dating profiles to ensure that real people are using the service, eliminating inactive members and those with suspicious activities. The company confirms the authenticity of the profile and uses fraud detection systems and SSL encryption to make sure that each member’s data is secure. Further, the company states it does not share or sell your information to third parties.

As an additional measure for keeping a secure website, the company offers articles with helpful advice on how to enjoy online dating safely, providing dos and don’ts on how to engage with other members and what type of information should not be shared.

Silver Singles review

As an online dating service specifically designed for singles aged 50 and up, SilverSingles provides a matchmaking process focused on connecting members who share similar interests and outlooks with an easy-to-use web interface and mobile app. Starting out in 2002, SilverSingles has been a leading company in over 50 online dating and is currently available for singles in the U.S., Canada, U.K., Australia, France, and Germany.

Designed for the mature dating scene

Registering on SilverSingles is a straightforward and easy process. Customers create an account and a dating profile followed by an extensive personality test that determines your personal preferences in partners and relationships. The questionnaire is based on a five-factor model that utilizes psychological methods to assess personalities. The answers to these questions will help the service’s algorithm connect you with the most compatible older and mature matches available. The site states that it presents you with three to seven matches a day.

Premium costs for a premium service

Customers who register are automatically enrolled in SilverSingles’ free Basic membership. While the basic package does not include many of the perks of a paid membership, it does allow the customer to get a sense of how the service works and the type of members you can meet. 

Once you’re ready to move onto meeting new people, SilverSingles offers its Premium option, a paid membership that allows you to access the service’s full features. This includes unlimited communication with other premium members, read receipts to know when someone has viewed your message, a search feature to browse more member profiles, as well as the ability to create a more detailed personal profile. 

Premium packages can be purchased in twelve, six, and three month options, with prices on the higher end of online dating services. The 12-month package costs $27.95 a month, the six-month package is $37.95 a month, and the three-month option is $49.95 a month.

Christian Mingle review

Launched in 2001, Christian Mingle is the leading online dating service for single men and women of the Christian faith. The website’s goal is to provide a platform where singles can connect with like-minded individuals who are looking for a God-centered relationship. The service currently has over 15 million members. 

Believe: Expert advice for Christian dating

Part of Christina Mingle’s services include an online magazine called Believe that provides Christian dating advice to help make the online matchmaking experience that much more comfortable. The virtual magazine provides tips and suggestions that go a long way towards helping you meet the right person such as how to properly use the dating app, how to update your profile to maximize your visibility, and how to handle the first date. 

Believe also includes a bountiful selection of testimonials and real-life stories of couples who met and found love through the service. These stories can serve as inspiration for singles who are still on their journey towards meeting the right person. 

Two types of membership 

Singles who wish to participate in Christian Mingle can sign up for a free membership by completing an online form. The free membership includes the ability to post up to six photos, lets you receive “ Your Matches” emails, allows you to browse the Christian Mingle member database, and lets you purchase a Spotlight service that highlights your profile for others to see. 

Meanwhile, the service offers a premium membership for which members pay a lump sum fee in order to access additional amenities. These include an advanced messaging feature that lets you contact any member on Christian Mingle, the ability to read, reply, and receive read receipts on your messages, and further privacy controls to have a better handle of your information and who is able to see it.

Unfortunately, the website does not include information about its costs unless you become a member. Then you can see the premium options if you want to upgrade. Premium memberships come in six-, three-, and one-month plans, each billed as a one-time lump sum when initially purchased. The six-month premium plan costs $149.94, the three-month plan is $104.97, and the one-month plan is $49.99.

There is no phone number to contact customer support but members can submit a request online and receive an answer “as soon as possible”, according to the website.

Jdate review

J-Date is the world’s premier online dating website for Jewish singles who are searching for connections and relationships. It is a wholly-owned subsidiary of the Sparks Network of online matchmaking services, and has been in service since 1997.

Types of services and costs

Just like other online dating services in the Sparks Network, J-Date offers two membership experiences: free and premium. 

The free membership is available to anybody who signs up and submits the initial profile, including a picture. The service lets you post up to six profile photos, search and browse the website’s member database, receive emails with possible matches, and purchase a spotlight feature that makes your profile stand out prominently on the website.

Premium memberships allow for further advanced features to be used. The Messaging+ feature lets you communicate with any member of the service, no matter if they are basic or premium subscribers. Premium members can read and reply to all messages, get read receipts messages to know when another member has read what you sent, and enhanced privacy control that includes an anonymous browsing mode, lets you hide your status, and gives you the option of removing your profile from search results.

Although we could not find any information regarding pricing on the J-Date website, searching online we found that premium services come in three types, depending on the term length of subscription. A six-month subscription costs $29.99 a month, a three-month subscription costs $44.99 a month, and a one-month subscription costs $59.99 a month. 

Dating resources for Jewish singles

Jlife is a specific section of the website that’s dedicated to providing Jewish singles with information and guides about online dating, culture, and activities. It also shares member’s success stories, providing a resource for singles who are still looking for love and a relationship online. The section, however, has not been updated recently, though there are still hundreds of older articles available to browse.

Emphasizing customer service and safety

J-Date’s customer support team is U.S.-based and provides assistance seven days a week. Although no telephone number is provided on the website, there is an online form you can fill out to send a message regarding any issue that arises.

The website provides helpful information on how to maintain online security while using its services. Safety tips for dating such as keeping communication within the site’s platform, not sharing personal, private information or sending money to an online contact, always meet in public, and alert J-Date of any suspicious or malicious activity. 

J-Date commits to reviewing every single profile and photo posted on its website. It also investigates any concerns a member might have about harassment or fraudulent profiles.

eharmony review

eharmony is sometimes considered the go-to for people looking for a serious relationship due to their lengthy psychological personality quiz . The quiz consists of around more than 100 questions and aims to match couples based on what eharmony calls the “32 dimensions of compatibility.” 

eharmony believes how you answer the questionnaire can determine personality traits that may influence a relationship’s outcome—how much you value and fare in certain areas such as emotional intimacy, altruism, conscientiousness, and extraversion, for example. These characteristics are then shown in people’s profiles alongside a compatibility percentage score.

Screenshots from eharmony.com, January 2020

Although you can technically sign up for free, eharmony provides very little in its free membership. Like many other paid sites, you wouldn't be able to see pictures of your matches or send messages. Its benefits really kick in if you sign up for any of the three premium plans, priced depending on the length of membership. 

Match.com review

 

Match set this whole business in motion back in 1995 as the first ever online dating site. Inevitably, the site’s age makes it one of the most widely known dating sites resulting in over nine million paying members

Match’s eponymous owner, Match Group, also owns some of the top names in the online dating service market: Tinder, OkCupid, and Hinge, amongst others.

As the oldest online dating site around, Match is usually compared to other big names like eHarmony and OkCupid. The three feature extensive profiles so it's easier for users to find ideal matches, but Match’s sign up process is quite shorter than the other two—there’s no need to undergo a personality questionnaire. 

On-demand coaching service

Last year Match premiered AskMatch, a date coaching service. The advice comes directly from professional dating coaches and certified matchmakers. According to this TechCrunch article, users can call the service directly from the app and get advice on how to set up their profile or even on how to talk to a match. You must be a premium member to use the service. 

The service started off in New York but was expected to be available nationwide by January 2020.

Keep an eye out for “you caught his eye” emails

The Federal Trade Commission (FTC) announced in September 2019 that they were suing Match Group, owners of Match, for allegedly using fake or flagged profiles to trick people into paying for premium subscriptions on Match.

According to a press release, the FTC believes the company knew the messages free Match users were receiving came from fraudulent accounts but they still encouraged them to subscribe to the premium membership so they could see and answer these messages.

Match responded to the lawsuit stating that they “catch and neutralize 85% of potentially improper accounts in the first four hours, typically before they are even active on the site, and 96% of improper accounts within a day.”

Our Research

More insight into our methodology

There is, of course, no way to determine which online dating service is better at finding one's soulmate. These services run on algorithms, and humans are way more complicated than a set of numbers. But, it’s possible to compare their profile layouts, matching criteria, security measures, and other features that might make them easier, safer, and more fun to use than their rivals. 

There are over 1,500 online dating sites in the US alone, which means that no, unfortunately, we couldn’t sign up for every single one of those. We focused on the most popular sites and apps in the US, which are used by more than 30 million online daters, and took a look at how they worked. (Note: we didn’t contact or respond to messages from anyone while signed up to these sites.)

We also placed a great deal of importance on how inclusive these sites and apps currently are and if the companies operating them have mentioned they’re planning on continuing to work on the matter. 


Matching Criteria

Online dating services usually fall into one of two categories: the ones that ask a lot of questions in order to pair users based on compatibility scores, and the ones that stick to more general pairing factors such as age, orientation, location, and user’s swiping behavior (the people you tend to swipe yes to), for example.

Some online dating services that use questionnaires have claimed their matching algorithms are scientifically backed and designed following psychological research. These claims have since been refuted by experts who say shared similarities don't necessarily result in a more successful long-term relationship.

Since there’s differing opinions on the matter, we decided to review each dating service category separately and chose our top picks based on the factors below.


Profile Customization

You can expect every online dating service to ask for your name, age, and where you’re from. That’s a given. Other services can go as far as asking about your views on drug usage and politics. We strongly preferred the ones that asked as many questions as possible—not necessarily because they’ll match you with someone who answered exactly like you, but because sharing as much as possible could save you some time (and some awkward conversations) in the long run. 

In addition to the dreaded bio, our favorites might ask for: smoking, drinking and exercise habits, religious and political views, if you have pets, if you have children or want any, level of education, job title, work, hobbies and other preferences, or even your height, astrological sign, or income. They might also let you answer prompts you think could catch others’ eye.


Interface Features

Flirting doesn't come easy to many, especially through a screen. Others simply don't communicate as well through messages. We wanted to see how online dating services are helping break those patterns by integrating additional features that help you have the smoothest interactions possible. 

Other than allowing users to like each other’s profiles, we prefered services that let you like or comment on specific parts of profiles such as the pictures, bio, or answered prompts. This feature may be helpful when it comes to choosing a conversation starter.

For avid Instagram users, we also picked some dating services that allow you to link it to your dating profile.

Additional features may include super likes (which let people know you’re very interested in them), taking a second look at someone you initially said no to, boosting your profile to the top of others’ search results, and seeing who likes you without having to like them back. These usually require a premium membership or a one-time purchase but, it’s still worth knowing they’re available.


Privacy & Security Measures

When it comes to online dating, even if sharing lots of information can be helpful for selecting possible matches, so can hiding it. Keeping in mind scammers, stalkers, and catfishing are real threats when using any online social platform, we chose services where you decide what information you want to share, or not. 

We also chose services that no longer require you to sign up with your Facebook account because...well, don’t know if you’ve heard, but they’ve had a bit of an issue with privacy. Keep in mind, however, that any company you sign up with might share your information with third parties for marketing and advertising purposes. If you’re curious as to which information they might share and how, check out their terms and services and privacy policies. You might even be able to ask for a copy of the personal information they have stored on you by contacting their customer service lines. 

When it comes to your physical security, it’s important to remember that none of the online dating sites we reviewed run background tests on their users. So, instead, we focused on how easy they make it to report or block another user through their interface.

 


Inclusivity

It’s 2020 as we write this and there shouldn’t be a need to discuss this one but, let’s be real, homophobia and bullying against LGBTQ+ members is still an ongoing issue. Some online dating services have even been sued for discrimination against same-sex couples. 
Considering more than 60% of same-sex couples met online in 2017, and that there are far more gender identities and sexual orientations than straight, gay and lesbian, we favored companies that work alongside experts and gender nonconforming users to take into consideration what this community needs to benefit fully from online dating.

Helpful information about Online Dating Sites

For most of us, having someone serenade us with “Fly Me to the Moon” by the great Sinatra is enough of a romantic gesture. Yusaku Maezawa, a Japanese fashion billionaire, didn’t think this went far enough. In his search for a soulmate, he planned to take in applications from women across the globe and, once he found his perfect one, he would take her around the moon in a flight manned by SpaceX. 

The matchmaking contest has since been cancelled, but it’s clear that the fact that this was even an option for a date puts all of us commoners at a fair disadvantage. Lucky for us, online dating services exist to help us find someone who will love us just with Sinatra’s song. 

These sites and apps seem to present an endless pool of opportunities outside of people’s usual hang-out spots and the friends their friends might introduce them to. In fact, according to a 2017 Tinder survey, 63% of online daters report going on 1-2 dates per week while only 52% of “offline daters” can say the same.

The “hookup-y” and “for loners” stigma around online dating has increasingly dissipated along the years. With about 65% of same‐sex couples and 39% heterosexual couples having met  online, the data seems to agree. Additionally, Match’s 2018 Singles in America study, which surveys more than 5,000 single people, found “70% of Gen Z and 63% of Millennials are searching for romantic love.” 

To further support online dating’s claim, a study of 19,131 respondents suggested marriages who met online are more satisfied and less likely to separate—the same study found that, from 2005 to 2012, more than one-third of marriages in America met online. Researchers suggested that having a larger pool of prospects to pick from and being able to be more selective prior to actually meeting someone could be reasons why a relationship that started online might be likely to be successful. 

Another study found there is no difference of longevity between marriages who met online or offline further supporting that couples who meet online are just as legit as any other. 

The possibilities of meeting your next—and possibility last—lover continue to widen as the online dating audience is expected to grow to 228.3 million non-paying users and 51.5 million paying users in 2024

Beware of catfishing, but don’t let it keep you away

Behind a screen, you can be anyone you want. Create an account on any social media platform, lie about your life story, post pictures from someone else claiming they’re yours and voilà: a whole new persona is born. The practice is known as catfishing and, when it comes to online dating, it can end up in either a broken heart or a worse, maybe a romance scam, which we’ll talk more about further down.

In other cases, the lie doesn’t go as far as fabricating a fake person. Instead, someone attempts to heighten their personality or physique by changing or omitting small details. They could lie about their age or height, use an old picture from when they were in good shape, or say they make more money than they actually do. This issue is so widespread on online dating it's actually been coined as a toned down variation of catfishing: kittenfishing.

Being lied to or misled—whether it’s by pictures or a too-good-to-be-true story—is time-wasting and disappointing, but jerkish behavior from certain users shouldn't keep you away from trying online dating. Let’s face it, even someone you met at a bar or through a friend can end up being a ripoff. 

Some online dating apps have been working on implementing new features to prevent catfishing—other companies are even producing AI intelligence to fend against it. While these features become a standard across online dating services, it’s up to you to keep an eye out for yourself.

Some “catfishy” behavior may include:

  • A life story that doesn’t add up to what is included in their dating profile or any other social media account they may have.

  • Constantly making excuses to not meet you in person, talk over the phone, video chat, or send more pictures than the ones you’ve already seen.

  • Suspiciously low amount of followers on their social media accounts.

  • Profile pictures that seem “stock-ish.” (Remember to always reverse image search. The images may be stolen from other accounts.)

  • Asking for money. (This a SURE sign of a romance scam)

Keeping safe while dating—online or offline

Although getting catfished is definitely disappointing, it’s obviously not as serious as other cases where people have been assaulted or killed by their dates.

Most popular online dating services’ “Terms of Use” disclose that they don’t conduct criminal background checks on their users. Match Group—owner of Match, Tinder, OkCupid, and others—has admitted they’re aware their free services are used by sex offenders. In fact, the U.S. House Oversight and Reform sub-committee on economic and consumer policy is currently investigating Match Group and other popular dating services like Bumble due to these allegations. The investigation also goes into the alleged use of the dating services by minors.

It’s therefore in your hands to be as safe as possible when arranging a meet up. 

The Online Dating Association (ODA), which includes some big names in the industry like Match.com, offers some safety tips:

  • Looking people up using Google reverse image search

  • Checking their social media accounts to see if the details they give you match. 

  • Staying within the dating service’s messaging system until you’re sure of the other person's intentions. They believe scammers are more likely to want to get you away from the service as soon as possible.

  • Never sending money to someone you met online.

They also offer the following tips for when you do decide to meet in person:

  • Arrange your own transport. Don’t let your date pick you up or drop you off at your home 

  • Meet in a public place 

  • Don’t go to their home or give them your address 

  • Moderate your alcohol intake and never leave your drinks alone

The Rape, Abuse & Incest National Network (RAINN), the nation's largest anti-sexual assault organization, shares the same safety tips as ODA but also reminds online daters to block and report suspicious users at once if they act inappropriately and to “trust your instincts about whether you feel someone is representing themself truthfully or not.”

There are other ways of protecting yourself as well:

  • Google yourself. Have a look at whatever information is freely available about you. That way you’ll know what others can find out with a few clicks. 

  • Keep details to yourself until you’re sure of the other person’s intentions. Some details might seem silly but the more you give a person, the more they can gather, search and find. 

  • Be careful with the pictures you share. You may not be sharing much with matches buy maybe whatever is in your pictures can provide information such as your location, for example. 

  • Check what others can see in your social media accounts. They can sometimes contain much more personal information than what you should be sharing with your matches.

  • Use an app such as Google Voice, which does not disclose your phone number, if you want to talk over the phone before meeting up. 

  • Share both your date plans and your live location with a friend. If they see a drastic change in route, they’ll know you could be in danger. 

  • Once your know their name, check the National Sex Offender Registry. There are also separate registries for each state and US territory you can check out.

Expert Tips

People are much more than a couple of pictures and a hundred-something-character bio. So, how can someone best portray themselves on a dating site or app? We had a chat with Julie Spira, author and cyber-dating expert, and Jessica Small, a licensed marriage and family therapist with Growing Self Counseling and Coaching service, to get their insight on how to jump into the online dating world and land on your feet:

Creating a great profile  

“I think you need to be authentic as you possibly can in your bio,” recommends Spira. “They'll look at your photos and if they're serious they'll look at a couple of sentences [in your bio] because they want to see ‘What do we have in common?’ … It gives the person looking at you an opportunity to ask questions.” Small agrees. She advises giving enough information so others can easily come up with conversation starters.

You don’t have to fill every blank in your profile, but Spira does suggest sharing as much information you can without feeling unsafe. “If you don't put in your school, which is fine, you could just say you have a degree in politics. … As much as I believe in being an onion and peeling off a layer at a time, people have a split second [when online dating] to decide whether they are interested in you or the next person.”

When it comes to pictures, Small suggested keeping away from bathroom selfies and such. “Have great and thoughtfully chosen pictures—[they] may be the only thing someone looks at. Each picture should have a purpose that gives information about you.” 

When you get a match and it's time to message them, ask “a specific question or comment about their profile”. Don’t start a conversation with nothing but a “hey,” Small said. Interestingly, she also considers talking about how much you hate online dating as a big no-no. “You’d be surprised at how often this happens,” she told us. Seems like complaining about your online dating life to your matches happens so often, it has earned its own name: “whelming.”

Choosing the right site or app for you  

Spira believes there's no one best site or app for everyone, “It's not a one-size-fits-all formula". Instead of trying to find the best one she recommends that people join two to three online dating services at a time to “cast a wider net.” “The more people that you meet the better a dater you become” and the more you realize what you’re looking for in a relationship, she said.

Small believes that sites that ask users to fill out a questionnaire or require a paid membership plan “tend to attract people that are more serious about looking for a relationship” but she does underline that “one is not necessarily better than the other.” She also advises not placing a high level of importance on compatibility percentage scores offered on certain sites, “I don’t think it is overly accurate and often we connect with someone that is not exactly like us.”

Before choosing which service to use, she recommends thinking about what you are looking for and considering the type of person you think that particular dating service may attract. She, like Spira, also recommends joining more than one to increase your chances.

Go ahead, discuss politics if you want to

Contrary to popular belief, many reports find that millennials (and the younger Gen Z) are more politically engaged than ever before. “I think [politics have] become an enormous deal-breaker for singles because … there's so much tension in the country,” believes Spira. As author of “Love In The Age of Trump: How Politics Is Polarizing Relationships,” Spira set up a site where an ongoing poll found that more than 60% of pollers wouldn't date across party lines.

“[If you disclose your political views] you will get matched up with less people and you might meet less people, but you might meet people that think the way that you do,” assured Spira.

Politics is after all a reflection of our values and many experts believe shared values can help ensure a lasting relationship. Small considers thinking about the long run when deciding what topics should be definite dealbreakers. “Be thoughtful about what you are ok with and what will end up destroying a relationship in the long run.”

To ghost or not to ghost, that is the question 

Spira is totally against ghosting and thinks you should be too. “I'm so anti-ghosting,” she claimed and insists on being honest, especially if you don’t like them romantically but see the possibility of a friendship. “I really believe that it's important to cast a wide net when you meet someone. They could become a friend, they could become a business contact or maybe they could be somebody you'd be romantically interested in [later on]. 

She also thinks they could end up being the connection to someone you are truly interested in, “You might have met on a dating app, but you might meet someone off of the dating app through someone you met online.”

Be clear about what you want in a relationship and act on it 

“Be honest about what you are looking for in your profile, and then behave in ways that are consistent with what you want” Small said. So, if you’re looking for a long-term relationship, “don’t engage in behavior that is consistent with hookup-culture,” she added. She mentioned meeting up late at night as an example of this behavior.

Romance Scams

According to the FBI, more than 18,000 people filed complaints with the FBI’s Internet Crime Complaint Center (IC3) alleging they were victims of romance scams with more than $362 million in losses in 2018 alone—an increase of more than 70% from 2017. Data from the FTC also sheds light on the problem with more than 21,000 reports in Consumer Sentinel, an investigative cyber tool from the FTC. From those reports, people reported losing a total of $143 million. The problem is so widespread even the US Army has a page warning about it. 

Romance scams seem to be an ever-growing issue within online dating services—especially against populations that might be susceptible, said Armen Najarian, CMO and Chief Identity Officer at Agari, an email security firm that focuses on stopping phishing attacks. Agari ran an investigation into the operations of a romance scam ring which they dubbed Scarlet Widow. The report of the operation identified many of Scarlet Widow’s victims as “lonely people with limited options: older divorced people, farmers, and the disabled, to name a few.” 

The Agari Cyber Intelligence Division (ACID) followed several of Scarlet Widow’s profiles but the most infamous one goes by the name of Laura Hill. Laura was supposedly a model from Texas working in Paris. Once Laura established a relationship with a victim, she would ask for money to pay for a return ticket from Paris to the United States with the pretext that her credit card had been frozen and she would pay them back as soon as she got back home.

Laura, of course, was far from real and the one getting the money would be the scammer behind Laura’s persona. The scammer would even forge a flight confirmation email and send contact information for a supposed travel agent in case the victim wanted proof of the flight. In another case, not investigated by Agari, a woman was even sent a photoshopped picture of her supposed lover holding a plane ticket and showing the flight information. 

Najarian considers the level of skill that scammers need to pull of romance scam as “fairly minimal.” “Those that perpetrate these kinds of crimes are very resourceful and will absolutely spend [a] minimum amount of cash out of pocket to get their goal. A basic command of the language they’ll be speaking to the victims and some Photoshop knowledge to doctor images or documents is what scammers mostly rely on,” he mentioned. 

Pictures aren’t what convinces someone to wire over a couple of thousand dollars, however, hopes of true love does. So, in addition to linguistic and editing skills, Najarian adds that what a scammer truly needs is “some study of human psychology and just [an] understanding of the victim mentality and those that might be susceptible.”

The FBI offers some examples of common tactics scammers may use to build trust and manipulate others: 

  • Immediate requests to talk or chat on an email or messaging service outside of the dating site

  • Claims that your introduction was “destiny” or “fate,” especially early in communication

  • Claims to be from the U.S. but currently living, working, or traveling abroad.

  • Asking for money, goods, or any similar type of financial assistance, especially if you have never met in person

  • Asking for assistance with personal transactions (opening new bank accounts, depositing or transferring funds, shipping merchandise, etc.)

  • Reporting a sudden personal crisis and pressuring you to provide financial assistance. (Be especially wary if the demands become increasingly aggressive.)

  • Telling inconsistent or grandiose stories

  • Giving vague answers to specific questions

  • Claiming to be recently widowed or to be a U.S. service member serving overseas

  • Disappearing suddenly from the site then reappearing under a different name using the same profile information


FAQs about Online Dating Sites


Do online dating sites and apps perform criminal background checks on users?

Most don’t. They do however claim to regularly monitor for fake profiles, scammers, and users who might be engaging in inappropriate behavior.


What if I get matched with someone who acts inappropriately or I believe is lying?

Report them. Online dating services usually include a “report” button either directly on people's profiles or on their messaging interface. It’s important for you to report inappropriate or questionable behavior since online dating services take this into consideration when deciding to ban accounts.


Our Online Dating Sites Review Summed Up

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eharmony Online Dating
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Match.com
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Elite Singles Online Dating Sites
Jdate Online Dating Sites
Christian Mingle Online Dating Sites
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