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American Family Auto Insurance Review

Rating: 4.7 / 10 (Average)
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American Family Insurance is a Wisconsin-based provider of many types of insurance, including auto. Established in 1927, they've maintained their commitment to fully customizable plans that are relevant to an applicant’s needs and geographic location. Affordability is a priority of theirs as well, with a litany of discounts on offer.

American Family Insurance has been providing auto insurance policies for more than eight decades. Started in 1927, the company was originally named Farmers Mutual Automobile Insurance, providing auto insurance to rural farmers. American Family Insurance offers flexible plans that allow consumers to customize coverage. Discounts are also available for those with good driving habits, manage to remain accident free and car owners who switch from their current auto insurance provider.



Comprehensive coverage

Personal Injury Protection/ Medical Insurance Coverage

Personal Property Damage Liability

Collision Coverage

Auto Rental Reimbursement 

Accidental Death and Dismemberment 

Auto Lease/Loan Protection 


Plans and Pricing


Male Single (insured/ no infractions)

$90 to $130


Male Married (insured/ no infractions)

$160 to $270


Female Single (insured/ no infractions)

$90 to $110


Female Married (insured/ no infractions)

$160 to $270



Multi-policy discounts

Good Student Discount 

Multiple Vehicle Discount 


5% discount for vehicles insured for three consecutive years with American Family Insurance without an accident. 10% discount for those enrolled for six consecutive years and without an accident.

Air Bag Discount 

Up to 30 percent if your car is equipped with factory installed air bags.

Defensive Driver Discount 

Up to 10% discounts for those who meet specific age requirements and completed an approved defensive driving course

Early Bird Discount 

Up to 10% discount for those with an active policy with another carrier and purchase a policy with us at least seven days before it goes into effect

Good Driver Discount 

Up to 10 percent discount for drivers without accidents, violations or claims

Steer into Savings Discount 

Discounts for those who switch to American Family Insurance

Time Away Discount 

For existing customers with drivers up to 24 years old, who attend school without the insured vehicles and are 100 or more miles away from their homes.


Financial Ratings

A.M Best Financial Rating A

A.M. Best Issuer Rating a

S&P Financial Strength A

S&P Issuer Strength A


Support Services

Roadside assistance

24/7 claims reporting

J.D. Power & Associates 3/5 customer satisfaction


The Bottom Line – American Family Auto Insurance

American Family Auto Insurance allows consumers to tailor their individual plans according to the amount of coverage they need and budget. It also has good list of discount options which could be useful for bargain hunters. American Family Auto Insurance score good on customer service with consumers reporting a good experience with how the company handles claims.  

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Top Rated
10 / 10
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