Dairyland Car Insurance Review

Rating: 7.9 / 10 (Very good)
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Dairyland is an automobile and motorcycle insurer that was founded in 1953 and acquired by Sentry Insurance in 1966. The company continues to sell motor vehicle policies under its own name and does business through an agent network in 43 states.

How is Dairyland rated?


Coverage & Benefits
Pricing and Discounts
Financial Strength
Customer Experience

Overall Rating: 7.9 / 10 (Very good)

Dairyland is a very good option for car insurance, especially for those who have been denied by other companies due to driving and legal issues. The company has been owned since 1966 by Sentry Insurance, which has sound financials. Dairyland gives consumers the option of buying a policy directly from the company, over the internet, or from one of its agents. Though its policies are not always the least expensive, it does offer various premium discounts.

Dairyland Coverage

Basic Coverage

  • Bodily Injury Liability
  • Property Damage Liability
  • Collision
  • Comprehensive
  • Personal Injury
  • Uninsured/Underinsured Motorist

Additional Coverage

  • Rental Reimbursement
  • Towing & Labor Cost
  • Sound System

Coverage & Benefits - 8 / 10

Dairyland offers the usual suite of basic auto insurance coverages, but also offers lien holder policies that some lenders required on financed and leased vehicles. It also offers SR22 coverage for people who have had legal trouble or have been declined by other insurers.

Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC Car Insurance complaint ratio (in this case 2.68) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all Car Insurance companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

Trust Pilot Rating
8.1 out of 10
BBB Rating
Number of BBB Positive Reviews
Number of BBB Neutral Reviews
Number of BBB Negative Reviews

Customer Experience - 9 / 10

Information on Dairyland's customer experience is equivocal. Neither Sentry nor Dairyland are rated by the top third party insurance surveys. Sentry has an A+ rating by the BBB but a very small number of reviews. It has a strong rating by Trust Pilot, but a significantly worse than average complaint ratio with NAIC. The small sample size means that a few happy or unhappy consumers can skew satisfaction metrics, so consumers are well advised to speak with other Dairyland policyholders in their area and to review published complaints with a critical eye.

Financial Strength

Key Details

Sentry Insurance
Premiums Written 2016
Marketshare 2016
AM Best Financial Rating

Financial Strength - 8 / 10

Dairyland is owned by Sentry Insurance, which is one of the country's largest mutual insurance companies and appears to be on a sound financial footing. Sentry has been in business since 1904, which suggests sound financial management through good times and bad.
*The above information reflects the financial strength of the underwriter of the Dairyland car insurance policies: Sentry Insurance.

Pricing & Discounts


  • Multiple Vehicle
  • Anti-Theft
  • Bundled Policy

Additional Discounts

  • Full/Automatic Payment

Pricing and Discounts - 7 / 10

Anecdotal evidence suggests that Dairyland's policies may be somewhat more expensive than average, but this is not surprising given that one of the company's specialties is insuring high-risk drivers. The company does offer some of the standard discounts, which in some cases may lower premiums, as well as a discount to homeowners, regardless of who insures the property. People who have completed a defensive driving course may also see a premium reduction.

Contact & Additional Information

Homepage URL
Company Phone
(888) 290-5754
Headquarters Address
1800 North Point Drive, Stevens Point, WI, 54481
Mailing Address
P.O. Box 8021, Stevens Point, WI, 54481
Year Founded

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