TruStage Life Insurance Review

Rating: 8.8 / 10 (Excellent)
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Headquartered in Madison, Wisconsin, TruStage offers insurance products specifically geared toward credit union families. The company offers term and whole life insurance policies, in addition to AD&D, auto, and health insurance. TruStage provides credit union members straightforward, budget-conscious life insurance policies that also help the union build non-interest income.

How is TruStage rated?


Financial Strength
Customer Experience

Overall Rating: 8.8 / 10 (Excellent)

TruStage, part of CUNA Mutual Group, offers term, whole, and guaranteed acceptance life insurance policies underwritten by CMFG Life Insurance Company. With over 80 years of experience in the industry and a product that provides full coverage without the hassle of medical exams, TruStage is a reliable and convenient option for anyone seeking a reasonably priced life insurance plan for less.

Financial Strength

Key Details

CMFG Life Insurance Company
Marketshare 2016
Premiums Written 2016
Standard & Poor's Financial Rating
Moody's Financial Rating
AM Best Financial Rating

Financial Strength - 9 / 10

TruStage policies are underwritten by CMFG Life Insurance Company, which has 80 years of experience in the industry and is endorsed by thousands of credit unions. CMFG Life holds an A (Excellent) rating with A.M. Best, as well as a Moody's long term rating of A2 and an S&P rating of A.
*The above information reflects the financial strength of the underwriter of the TruStage life insurance policies: CMFG Life Insurance Company.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 0.5) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Number of BBB Positive Reviews
Number of BBB Neutral Reviews
Number of BBB Negative Reviews

Customer Experience - 9.5 / 10

TruStage serves more than 18 million people and counts with over 80 years of experience in the life insurance industry. The company maintains a Better Business Bureau Rating of A+. Backed by CMFG Life, the company has a very solid financial outlook compared with other institutions we evaluate. What's more, judging by online reviews and NAIC complaint ratios, TruStage's reputation for customer service is also exemplary. Though, you must be a credit union member to access their life insurance programs.

TruStage Policies

TruStage offers customers the following life insurance policies: Term, Whole Life, Guaranteed Acceptance/ Final Expense. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the TruStage Term Life policy.

Term Life Insurance

Minimum Age
Maximum Age
Minimum Death Benefit
Maximum Death Benefit

Key Term Policy Features

  • Term-Permanent Conversions
  • Waiver of Premium

Policies - 8 / 10

TruStage offers term and whole life insurance policies without medical exam requirements, just health-related questions. The company also provides a guaranteed acceptance whole life insurance product that does not require medical questions or exams and affords instant coverage that cannot be denied due to health reasons. Although TruStage does not offer universal life insurance policies, their plans are convenient, competitively priced, and come with a 30-day satisfaction guarantee, no questions asked.

Flexibility & Available Riders

Available Riders

  • Guaranteed Insurability Rider
  • Accidental Death Benefit

Flexibility - 8 / 10

TrueStage offers several policy riders such as children's whole life, waiver of premium, Accidental Death & Dismemberment coverage, and guaranteed insurability. All in all, a more or less standard crop of additional features when compared with the life insurance marketplace as a whole. These riders will depend on the product selected and the individual needs of the customer.

Additional Company Information

Homepage URL
Company Phone
(800) 356-2644
Headquarters Address
5910 Mineral Point Rd, Madison, WI, 53705
Mailing Address
PO Box 61, Waverly, IA, 50677
Year Founded

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Customer Comments & Reviews

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Candace D
Boston, Massachusetts
I am a 64 year old retired RN and believed the television ads about a $25K policy for which I could not be turned down. Today I received a letter turning me down, "After careful consideration, we are unable to provide you with coverage based on information given on the application".... What is that all about? Daigle, C Massachusetts

Zeeba N
North Little Rock, Arkansas
Your late night TV ads do not state trustage insurance is only available to credit union members.

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