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Ladder Life Insurance Review

Rating: 7.7 / 10 (Very good)
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Founded in 2015, Ladder Financial Inc. is a California-based online resource allowing customers to quickly and easily shop for and enroll in term life insurance. The company sets itself apart from competitors by waiving fees and providing a streamlined application process, all online. Ladder's term life policies are underwritten by Fidelity Security Life Insurance Company.

How is Ladder rated?


Financial Strength
Customer Experience

Overall Rating: 7.7 / 10 (Very good)

Ladder believes that obtaining a good life insurance policy should be smart, safe, and straightforward. That's why they offer a life insurance product that saves their clients time, money, and effort. Their approach to life insurance is innovative and obtaining a policy from them is a breeze. However, Ladder only offers term life insurance options for California residents and don't provide a wealth of options for clients to choose from.

Financial Strength

Key Details

Fidelity Security Life Insurance Company
Marketshare 2016
Premiums Written 2016
AM Best Financial Rating

Financial Strength - 8 / 10

Customers who purchase insurance through Ladder can be confident in the company's financial stability and creditworthiness. Ladder works in partnership with Fidelity Security Life Insurance Company, which holds an A.M. Best rating of A- (Excellent).
*The above information reflects the financial strength of the underwriter of the Ladder life insurance policies: Fidelity Security Life Insurance Company.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAICS Complaint Ratio 2016
NAICS Total Complaints 2016
*The NAICS complaint ratio (in this case 5.24) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Date Collected

Customer Experience - 8 / 10

Ladder has received mostly positive customer reviews and has a Trustpilot rating of 7.4 (Great). Client feedback praises the company's simple and efficient application process, competitive rates, and overall excellent user experience.

Ladder Policies

Ladder offers customers the following life insurance policies: Term. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Ladder Term Life policy.

Term Life Insurance

Minimum Age
Maximum Age
Minimum Death Benefit
Maximum Death Benefit
Available Terms
10 year
15 year
20 year
25 year
30 year

Policies - 7 / 10

Ladder solely offers 10 to 30-year term life policies for California residents between the ages of 20 and 60. Despite the fact that their offering is limited in its policy options and client base, the company does provide a good range of term life coverages as well as a streamlined application process.

Flexibility & Available Riders

Flexibility - 7 / 10

Despite their fresh approach to life insurance, Ladder doesn't offer any optional riders or supplemental coverages to customize their term life policies, which leaves them at a slight disadvantage when compared with similar competitors.

Additional Company Information

Homepage URL
Headquarters Address
Palo Alto, CA
Year Founded

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Top Rated
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9.6 / 10
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