Rating: 7.7 / 10 (Very good)
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Auto-Owners Insurance has been providing different types of insurance, including auto, annuity, home and business, since 1916. The Michigan-based company has built a reputation for competitive prices, considerable experience, and a hassle-free claims. They have very good scores with all the main financial rating companies, such as A.M. Best and Standard & Poor's, as well as on the consumer-based Better Business Bureau.

How is Auto-Owners rated?


Coverage & Benefits
Pricing and Discounts
Financial Strength
Customer Experience

Overall Rating: 7.7 / 10 (Very good)

Auto-Owners Insurance is one of the leading providers of auto insurance in the United States, with a track record dating almost a hundred years. They've staked their reputation on offering consistently quick and efficient claims processing, a wide array of discounts, and outstanding service. However, their prices are somewhat higher than their competitors, which may be something to consider, especially since their coverage options are fairly standard.

Auto-Owners Coverage

Basic Coverage

  • Bodily Injury Liability
  • Property Damage Liability
  • Collision
  • Comprehensive
  • Personal Injury
  • Medical Payments
  • Uninsured/Underinsured Motorist

Additional Coverage

  • Rental Reimbursement
  • Glass
  • Vet Bills

Coverage & Benefits - 8 / 10

Auto-Owners Insurance offers the standard suite of coverages as most of their comparably-sized competitors, including comprehensive, medical bills, property damage, liability, personal injury, and uninsured or underinsured motorist. They also offer 24-hour road trouble service, customers can choose their repair facility, and same-day contact claims service. They consistently process claims quickly and efficiently, and this is one of their greatest selling points.

Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC Car Insurance complaint ratio (in this case 0.77) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all Car Insurance companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Number of BBB Positive Reviews
Number of BBB Neutral Reviews
Number of BBB Negative Reviews
Date Collected

Customer Experience - 8 / 10

Auto-Owners Insurance has surprisingly good ratings across the board and few complaints in an industry rife with negative reviews. They're a BBB-accredited company with and A+ rating, and a low complaint ratio with the National Association of Insurance Commissioners.

Financial Strength

Key Details

Premiums Written 2016
Marketshare 2016
AM Best Financial Rating
Standard & Poor's Financial Rating

Financial Strength - 8 / 10

Auto-Owners Insurance has been in business for almost a century, since 1916. They claim the secret to their longevity is their patented reputation as the "No Problem" People, with claims branches across the 26 states they operate in. They consistently rank among the leading property and casualty insurers in the United States and have always been able to meet their financial commitments.

Pricing & Discounts


  • Multiple Vehicle
  • Safe Driver
  • Anti-Theft
  • Vehicle Safety
  • Student
  • Senior
  • Bundled Policy

Additional Discounts

  • Full/Automatic Payment

Pricing and Discounts - 7 / 10

Auto-Owners Insurance discount options are among the most comprehensive in the business, but their pricing comes at a consistently higher cost than their competitors. However, the difference is slight, and they do offer a considerable amount of uncommon rebates, such as for anti-lock brakes, students away at school, company cars, and for choosing green, paperless practices.

Contact & Additional Information

Homepage URL
Company Phone
(517) 323-1200
Headquarters Address
6101 Anacapri Boulevard, Lansing, MI, 48917
Year Founded

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