Life Insurance Review

Rating: 8 / 10 (Very good)
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Backed by Assurance I.Q., is an online marketplace offering consumers a variety of insurance products such as health, life, home, and auto insurance. Assurance IQ, Inc. holds a Better Business Bureau rating of A+.

How is rated?


Financial Strength
Customer Experience

Overall Rating: 8 / 10 (Very good) is an online marketplace helping customers connect with industry leading carriers such as AIG Direct, Mutual of Omaha, and Nationwide. Their site, although simple, allows consumers the flexibility of being able to browse and compare quotes for term life insurance policies in minutes.

Financial Strength

Key Details

Standard & Poor's Financial Rating
Moody's Financial Rating
AM Best Financial Rating

Financial Strength - 8 / 10 is an online insurance marketplace offering life insurance products from top carriers such as AAA Life, American National, New York Life, Globe Life, AIG Direct, Liberty Mutual, Mutual of Omaha, and Nationwide, among other life insurance companies with excellent financial strength ratings.
*The above information reflects the financials strength of one of the partner insurance companies that this insurance marketplace offers policies through: Allstate.

Reputation & Customer Experience

Customer Ratings

BBB Rating
Number of BBB Negative Reviews

Customer Experience - 8 / 10 is a subsidiary of Assurance IQ, Inc., a BBB accredited business with an A+ rating and a Trustpilot score of 7.7 (Great). The company and its employees are licensed to sell insurance in all 50 states. Policies offers customers the following life insurance policies: Term, Whole Life, Universal Life, Guaranteed Acceptance/ Final Expense. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Term Life policy.

Term Life Insurance

Maximum Age
Minimum Death Benefit
Maximum Death Benefit
Available Terms
10 year
15 year
20 year
30 year

Key Term Policy Features

  • Term-Permanent Conversions
  • Guaranteed Level Premiums
  • Guaranteed Renewability
  • Waiver of Premium
  • Accelerated Death Benefit
  • Return of Premium

Policies - 8 / 10 offers a broad range of term, whole, universal, and final expense life insurance options from leading life insurance companies. One of their most popular product, the Term Life & Final Expense policy, is underwritten by Lumico Life Insurance Company, which has an A.M. Best rating of A (Excellent). Maximum term coverages through can range from $50,000 to 10 million, with guaranteed approval up to the age of 85.

Flexibility & Available Riders

Available Riders

  • Disability Income Rider
  • Guaranteed Insurability Rider
  • Critical Illness Rider
  • Child Protection Rider
  • Spouse Protection Rider
  • Long-Term Care Rider
  • Family Income Benefit Rider
  • Accidental Death Benefit

Available Carriers

AAA Life Insurance Company, American National, New York Life, Globe Life, AIG Direct, Allstate, Esurance, Liberty Mutual, Mutual of Omaha, Nationwide

Flexibility - 8 / 10

Optional plan riders through will depend on the product and carrier selected. However, most of the companies in's network of carriers offer term life riders such as child protection and accidental death benefit.

Additional Company Information

Homepage URL
Company Phone
(844) 358-4700
Headquarters Address
11400SE 8th ST, Suite 360, Bellevue, WA, 98004
Year Founded

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Top Rated
Our Partner
9.7 / 10
  • Get $250,000 of Term Life Coverage for as Low as $14/Month
  • Save up to 70% on your term life policy
  • Get a free, no-obligation term life insurance quote
  • Over 88 million customers worldwide rely on AIG
  • It takes 2 minutes to request your term life quote