Protective Life Insurance Review

Rating: 9.5 / 10 (Excellent)
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Founded in 2007 and based in Alabama, Protective Life Insurance Corporation is one of the 20 largest life insurance carriers in the United States. The company also offers an array of financial services including annuities, asset protection and funding agreements. Protective offers its numerous life insurance products through a nationwide network of brokers and financial institutions.

How is Protective rated?


Financial Strength
Customer Experience

Overall Rating: 9.5 / 10 (Excellent)

Protective gets high marks from us mainly due to company financial reputation and flexibility of policy options. What's more, for a company more than a century old their online and mobile options are intuitive and up to date. Customers can take advantage of online calculators and learning tools. Additionally, the company provides quotes online and instant access to agents through chat.

Financial Strength

Key Details

Protective Life Insurance Company
Marketshare 2016
Premiums Written 2016
Standard & Poor's Financial Rating
Moody's Financial Rating
AM Best Financial Rating

Financial Strength - 10 / 10

Founded in 1907, Protective has an over 100 year history of financial strength and performance. The company is rated good to superior by S&P, Moody's and AM Best. They are also the 14th largest life insurance provider in the nation with a 1.39 market share. Customers can purchase policies from Protective and be well assured of the company's stability into the future.
*The above information reflects the financial strength of the underwriter of the Protective life insurance policies: Protective Life Insurance Company.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 0.24) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Number of BBB Negative Reviews
Date Collected

Customer Experience - 8 / 10

Protective gets better marks than most for customer experience. Their NAICS complaint ratio is well below the median score for all other companies, and they had only 28 complaints logged against them in 2016 as well. Protective also carries an A+ with the BBB, and online reviews trend mainly toward the positive.

Protective Policies

Protective offers customers the following life insurance policies: Term, Whole Life, Universal Life, Variable Universal Life, Indexed Universal Life, Survivorship Life. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Protective Term Life policy.

Term Life Insurance

Minimum Death Benefit
Maximum Death Benefit
Available Terms
10 year
15 year
20 year
25 year
30 year

Key Term Policy Features

  • Term-Permanent Conversions
  • Guaranteed Level Premiums
  • Guaranteed Renewability
  • Waiver of Premium
  • Accelerated Death Benefit
  • Return of Premium

Policies - 10 / 10

Protective's life insurance policy options mirror their larger standing in the life insurance marketplace. The company affords more flexibility than most, offering nearly every type of life insurance policy and policy feature available. Protective's universal life products are particularly flexible as they enable customers to alter their coverage and premiums over time according to their family's needs.

Flexibility & Available Riders

Available Riders

  • Disability Income Rider
  • Guaranteed Insurability Rider
  • Critical Illness Rider
  • Child Protection Rider
  • Accidental Death Benefit

Flexibility - 10 / 10

Protective offers more flexibility than most when it comes to policy customization options as well. Though certain riders are specific to types of policies, i.e. riders may be available for term policies but not universal. When you combine this breadth of optional features to the already lengthy list of policy types, Protective has a much higher degree of flexibility than most companies.

Additional Company Information

Year Founded

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