Primerica Life Insurance Review

Rating: 7.4 / 10 (Very good)
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Headquartered in Georgia, Primerica, Inc. primarily offers investment and savings products, and term life insurance to customers in the US, Canada, and Puerto Rico. The company was founded in 1977 and operates a business model that recruits people of all backgrounds and skill levels to sell its life insurance policies to friends, family members, and coworkers, as an opportunity to start their own business or make extra money on the side. Primerica only offers term policies.

How is Primerica rated?


Financial Strength
Customer Experience

Overall Rating: 7.4 / 10 (Very good)

Primerica is one of the top 20 largest life insurers in the country. Although they have good financial strength ratings and offer solid, dependable coverage, they only offer straight up term policies. Also, policy options and riders are quite limited when compared to similarly sized institutions.

Financial Strength

Key Details

Primerica Life Insurance Company
Marketshare 2016
Premiums Written 2016
AM Best Financial Rating

Financial Strength - 8 / 10

Primerica has good financial strength ratings, although they have only been evaluated by AM Best. The company is the 16th largest life insurance provider in the US with a 1.72% market share. Customers of Primerica can be assured the company is well situated to meet all of its claims responsibilities for the foreseeable future.
*The above information reflects the financial strength of the underwriter of the Primerica life insurance policies: Primerica Life Insurance Company.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 0.25) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Number of BBB Positive Reviews
Number of BBB Neutral Reviews
Number of BBB Negative Reviews
Date Collected

Customer Experience - 7 / 10

Primerica carries an A+ rating with the BBB and customer review trend toward the positive.

Primerica Policies

Primerica offers customers the following life insurance policies: Term. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Primerica Term Life policy.

Key Term Policy Features

  • Waiver of Premium

Policies - 7 / 10

Primerica only offers term policies. Customers who wish to purchase permanent or universal products must look elsewhere. The company is also not that forthcoming about coverage amounts and age limits. Policy features are also quite slim in comparison to other carriers as they only offer waiver of premium as far as we can tell.

Flexibility & Available Riders

Available Riders

  • Critical Illness Rider

Flexibility - 7 / 10

Primerica's rider options are on the thin side, with only a critical illness rider available. Policy options with Primerica are, on the whole, rather limited in comparison to other companies in the top 20 largest life insurers.

Additional Company Information

Homepage URL
Company Phone
(800) 257-4725
Headquarters Address
1 Primerica Parkway, Duluth, GA, 30099
Year Founded

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