Rating: 8.9 / 10 (Excellent)
Disclosure: We receive advertising revenue from this partner. Learn more.
National Family Assurance is an online insurance marketplace offering life, health, home, and auto insurance coverages at competitive prices from leading providers such as Allstate, Esurance, GEICO, Liberty Mutual, Progressive, State Farm, and Nationwide. National Family Assurance holds a Better Business Bureau rating of A+.

How is National Family Assurance rated?


Financial Strength
Customer Experience

Overall Rating: 8.9 / 10 (Excellent)

National Family Assurance is a licensed insurance agency and online marketplace working in partnership with highly rated carriers such as New York Life, AIG, Allstate, Liberty Mutual, Mutual of Omaha, and Nationwide, among others. Aside from offering term, whole, universal and final expense policies, National Family Assurance provides free information, insurance quotes, tools, links, and recommendations to help clients with every insurance-related need. We rank National Family highly principally for this, and their ability to provide an extremely flexible array of options.

Financial Strength

Key Details

Standard & Poor's Financial Rating
Moody's Financial Rating
AM Best Financial Rating

Financial Strength - 9 / 10

National Family Assurance provides quick and easy life insurance quotes from leading carriers such as AAA, American National, New York Life, Globe Life, AIG Direct, Allstate, Esurance, Liberty Mutual, Mutual of Omaha, and Nationwide. Their network of carriers is both comprehensive and highly rated according to financial rating agencies as well as independent customer review sites.
*The above information reflects the financials strength of one of the partner insurance companies that this insurance marketplace offers policies through: Allstate.

Reputation & Customer Experience

Customer Ratings

BBB Rating
Number of BBB Negative Reviews

Customer Experience - 8 / 10

National Family Assurance is a subsidiary of Assurance IQ, Inc., a BBB accredited business with an A+ rating. The company seems committed to providing customers an excellent service, promptly and efficiently addressing customer complaints on the Better Business Bureau site. However, it is difficult to properly gauge customer experience at this point as there is a paucity of customer reviews or third party evaluations for the marketplace website itself.

National Family Assurance Policies

National Family Assurance offers customers the following life insurance policies: Term, Whole Life, Universal Life, Guaranteed Acceptance/ Final Expense. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the National Family Assurance Term Life policy.

Term Life Insurance

Maximum Age
Minimum Death Benefit
Maximum Death Benefit
Available Terms
10 year
15 year
20 year
30 year

Key Term Policy Features

  • Term-Permanent Conversions
  • Guaranteed Level Premiums

Policies - 10 / 10

National Family Assurance offers hundreds of term, whole, universal, and final expense life insurance options with a 30-day money back guarantee on every policy. With a selection of insurance products to meet every goal, need, and budget, National Family assurance is a good choice for anyone looking for competitive rates and the flexibility to purchase a life insurance policy entirely online.

Flexibility & Available Riders

Available Riders

  • Disability Income Rider
  • Guaranteed Insurability Rider
  • Critical Illness Rider
  • Child Protection Rider
  • Spouse Protection Rider
  • Long-Term Care Rider
  • Family Income Benefit Rider
  • Accidental Death Benefit

Available Carriers

AAA Life Insurance Company, American National, New York Life, Globe Life, AIG Direct, Allstate, Esurance, Liberty Mutual, Mutual of Omaha, Nationwide

Flexibility - 8 / 10

Optional plan riders offered through National Family Assurance will depend on the carriers matched with the client in keeping with their particular insurance needs. This enables the company to offer every conceivable type of rider. Many of the company's top carriers provide child term protection for an additional fee, as well as disability waiver of premium, AD&D coverage, and travel accident insurance options, among others.

Additional Company Information

Homepage URL
Company Phone
(844) 358-4700
Headquarters Address
11400SE 8th ST, Suite 360, Bellevue, WA, 98004
Year Founded

Our Partner
8.9 / 10
  • Rated A+ by the BBB
  • Simple online application
  • Safe and secure
  • Broad list of partnered companies to choose from
  • Find life insurance plans starting at $15/mo.

Latest National Family Assurance Reviews

Ralph B
Overland Park, Kansas

National Family Assurance works with none of the top 4 mutual companies. Why not? It is well known that mutual companies provide the best life insurance. all of the companies appear to be B-grade stock companies. What a joke.