Rating: 8.9 / 10 (Excellent)
16 Customer Reviews - see all comments
Disclosure: We receive advertising revenue from this partner. Learn more.
National Family Assurance Group is an online insurance marketplace offering life, health, home, and auto insurance coverages at competitive prices from leading providers such as Allstate, Esurance, GEICO, Liberty Mutual, Progressive, and Nationwide.

How is National Family Assurance rated?

Breakdown

4.4/5
Company Stability
4.0/5
Reputation
5.0/5
Policies & Coverage

Overall Rating: 4.5 / 5 (Excellent)

National Family Assurance Group is a licensed insurance agency and online marketplace working in partnership with highly rated carriers such as New York Life, AIG Direct, Allstate, Liberty Mutual, Mutual of Omaha, and Nationwide, among others. Aside from offering term, whole, universal and final expense policies, National Family Assurance Group provides free information, insurance quotes, tools, links, and recommendations to help clients with every insurance-related need. We rank National Family Assurance Group highly principally for this reason, as well as for its ability to provide an extremely flexible array of options.

Financial Strength

Key Details

Standard & Poor's Financial Rating
A+
Moody's Financial Rating
A1
AM Best Financial Rating
A+

Company Stability - 4.4 / 5

National Family Assurance provides quick and easy life insurance quotes from leading carriers such as AAA, American National, New York Life, Globe Life, AIG Direct, Allstate, Esurance, Liberty Mutual, Mutual of Omaha, and Nationwide. Their network of carriers is both comprehensive and highly rated according to financial rating agencies as well as independent customer review sites. *The above information reflects the financials strength of one of the partner insurance companies that this insurance marketplace offers policies through: Allstate.

Reputation & Customer Experience

Customer Ratings

BBB Rating
A
Number of BBB Negative Reviews
2

Reputation - 4 / 5

Because National Family Assurance Group is an insurance marketplace, rather than an insurance carrier or agent, it's difficult to properly gauge customer experience and reputation. Consumers interested in purchasing life insurance fill out a web form and are then contacted by the company's partner insurers.

National Family Assurance Policies

National Family Assurance offers customers the following life insurance policies: Term, Whole Life, Universal Life, Guaranteed Acceptance/ Final Expense.

Term Life Insurance

Maximum Age
85
Minimum Death Benefit
$50,000
Maximum Death Benefit
$1,000,000
Available Terms
10 year
15 year
20 year
30 year

Key Term Policy Features

  • Term-Permanent Conversions
  • Guaranteed Level Premiums

Policies & Coverage - 5 / 5

National Family Assurance Group offers hundreds of term, whole, universal, and final expense life insurance options with a 30-day money-back guarantee on every policy. With a selection of insurance products to meet every goal, need, and budget, National Family Assurance Group is a good choice for anyone looking for competitive rates and the flexibility to purchase a life insurance policy entirely online.

Flexibility and Available Riders

Available Term Life Riders

  • Child Protection Rider
  • Accidental Death Benefit Rider
  • Disability Income Rider
  • Guaranteed Insurability Rider
  • Critical Illness Rider
  • Spouse Protection Rider
  • Long-Term Care Rider
  • Family Income Benefit Rider

Available Carriers

Lumico Life Insurance, AAA Life Insurance Company, American National, New York Life, Globe Life, AIG Direct, Allstate, Esurance, Liberty Mutual, Mutual of Omaha, Nationwide

Flexibility & Available Riders - 0 / 5


Additional Company Information

Homepage URL
Company Phone
(844) 358-4700
Headquarters Address
11400SE 8th ST, Suite 360, Bellevue, WA, 98004
Year Founded
2016

Top Rated
Our Partner

  • Safe, secure, simple online application
  • Broad list of partnered companies to choose from
  • Find life insurance plans starting at $7/month

Latest National Family Assurance Reviews

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Gayle D

3/30/2023
This place is relentless in there telemarketing. I have asked to be removed from their call list, my number is on the do not call list. 3 times a day they call, they leave voice messages. I wouldn't deal with this company of their products were free!


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Kid

10/11/2021
Your ads on various search engines are deceptive and out-right misleading/false advertising. Your language and pictures of seniors is designed to give the impression of ultra cheap insurance rates. Shame on you. I can't give rate you a zero rating, but that's what you get. The insurance companies that rely on you for leads are also mis representing and should be ashamed. I see no positive reviews.


Maria T

6/16/2021
I am tired of getting harrassing emails and calls by this group. Not sure where or who is providing reviews but the "unsubscribe" link does not work. Do not trust this group, their marketing techniques are highly questionable,


monicaksmithvickms0

5/7/2021
I NEVER put my # anywhere!! I did this & was called immediately & have been harassed nonstop!! Called up to 34 times in 45 hours! Read all 13 reviews & you tell me how they got a 41/2 star review! Sadly, I was going to use them. Now I'm going as high as possible to report this scam. Michael Rowell & Michael Paulus own this company so you can report them. If they call past 9 you can get them in so much trouble. I wish they would!! DON'T GIVE YOUR INFO.!! I have to rate to even send this review!! They deserve NOTHING!!


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R B

4/20/2021
IF THEY ARE SPAMMING YOU, REPORT THEM TO THE FTC Someone else used my number as contact information for this company. They have called me 28 times in less than 24 hours. I asked to be taken off the call list (because this literally isn't me) and they hang up on me. I have reported them to the Federal Trade Commission and urge you to do so as well if you are reading this and have a similar experience.


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R B

4/20/2021
IF THEY ARE SPAMMING YOU, REPORT THEM TO THE FTC Someone else used my number as contact information for this company. They have called me 28 times in less than 24 hours. I asked to be taken off the call list (because this literally isn't me) and they hang up on me. I have reported them to the Federal Trade Commission and urge you to do so as well if you are reading this and have a similar experience.


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B M

5/2/2020
The links to this web site do not work! How in the heck do we get any real info? maybe this is a scam and not real!!!%


genhound2014

12/20/2019
How do I recieve and get apolicy in Virginia. Is there a site to apply if so what is it?


jasminehidalgo1457

10/29/2019
Don't give your information they will spam you with calls!!!! They automatically sent me to my current insurance to get a better rate.. yeah right... DONT GO WITH THEM


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Louisa R

4/7/2019
All before Christmas everything was just great I was able to rent a house for me and my kids My husband had just left me, and I had to do what I had to do to make a living Back in November I was making minimal wage at a fast food restaurant and had no call center experience. Thanksgiving was coming up and I had no idea on how we were going to make it. I saw an ad on Indeed for the Guide position and applied. I was then called by the Senior Product Manager for the position. I hopped right on and started making $1500 a week. Thanksgiving came and it was great. Christmas came and it was great. I moved into a rental house January 3, 2019. My kids were so happy! Just when I thought... Read More


Jonathan C

3/29/2019
I think they're guilty of deceptive advertising. They should make it very clear that they provide referrals, not quotes. For that, I give them 1/2 star for a rating. Only because I could not give 0 stars.


R. H

2/28/2019
No way in hell they will sell a million dollar policy for one dollar a day. False and Fraudulent advertising. They have been reported to FTC and National Family and their so called "affiliates" need to be charged with fraud and arrested. They forced me to choose one star. They deserve zero stars.


M
Martha G

1/25/2019
People be warned this company is relentless. I have asked to please stop calling me. First day 39 calls from them. The second day 22 calls. This was after they said give it 24 hours and you will be taken off our list. Today being 72 hours later I’m still getting phone calls. I have blocked countless numbers they keep calling from. This company is by far the worst company I have ever in my life encounterd. PLESASE don’t ask for a quote on linenyou will be sorry. If I could give them a -5 score I would. I’m now contacting the attorney generals office and BBB


Beverly D

9/6/2018
Signed up for life ins . Was advised I could cancel in 30 days. Canceled in 20 days via Lumico & Assurance. The following month withdrawal from my checking account ($550+). Called to advise of failure to cancel & requested a refund; followed up with written notice. This happened again, 2 months in a row. ($550+)After repeated calls for refund, I was advised by Lumico that Assurance denied, no reason. I asked for address info & was advised that Customer Service is in Nebraska & insurance company is in India. Seeking legal address for refund. Elder abuse!


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Kameron

4/6/2018
signed up for the service to see some health insurance plans, I've been getting calls all day with different numbers and some are actually scam numbers. This company gives away their customer's information to scammers. I have called them multiple times to get me off their call list, but they rudely hang up and don't even resolve this issue. This company is most likely a complete scam. DON'T SIGN UP, UNLESS YOU OVER A DOZEN CALLS A DAY SOMETIMES WITH SCAM NUMBERS. I regret signing up for this terrible company.


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Ralph B

8/6/2017
National Family Assurance works with none of the top 4 mutual companies. Why not? It is well known that mutual companies provide the best life insurance. all of the companies appear to be B-grade stock companies. What a joke.