Assurity Life Insurance Review

Rating: 7.9 / 10 (Very good)
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Founded in 1890 and based in Lincoln, Nebraska, the Assurity Life Insurance Company is one of the most trusted and longest-standing financial institutions in the United States. In addition to life insurance products the company offers disability income, critical illness, accidental death policies, and annuities. Assurity has an A+ with the BBB.

How is Assurity rated?


Financial Strength
Customer Experience

Overall Rating: 7.9 / 10 (Very good)

Assurity is a great choice for life insurance mainly because of the company's reputation and longevity, but also because of the flexibility of policy options available. Term policies have several features and riders that can be added to customize coverage so it is maximally effective. Assurity has more than $2 billion in assets, but also has a long history of community support and outreach built into its corporate culture.

Financial Strength

Key Details

Assurity Life Insurance Company
AM Best Financial Rating

Financial Strength - 8 / 10

Founded in 1890, Assurity has over 125 years of financial strength and stability. The company is rated A- with A.M. Best and has a strong future outlook for claims paying ability and creditworthiness. The company has consistently earned high ratings throughout the industry. Additionally, Assurity is a certified B Corp, meeting the exacting standards for environmental and social performance, as well as transparency and accountability.
*The above information reflects the financial strength of the underwriter of the Assurity life insurance policies: Assurity Life Insurance Company.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 0.14) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Number of BBB Positive Reviews
Number of BBB Negative Reviews
Date Collected

Customer Experience - 8 / 10

Assurity has an A+ with the BBB with a total of just three customer complaints. What's more, the company has well below the national average for complaints lodged with the NAIC. Over the years, Assurity has been the recipient of numerous awards for customer and community service.

Assurity Policies

Assurity offers customers the following life insurance policies: Term, Whole Life, Universal Life. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Assurity Term Life policy.

Term Life Insurance

Minimum Age
Maximum Age
Available Terms
10 year
15 year
20 year
30 year

Key Term Policy Features

  • Term-Permanent Conversions
  • Guaranteed Level Premiums
  • Waiver of Premium
  • Accelerated Death Benefit
  • Return of Premium

Policies - 8 / 10

Assurity offers term, whole, and universal life policies. It's popular Term 350 Plus product is a guaranteed premium policy for those 18 to 74 and can be purchased for 10,15, 20, and 30 year increments. Assurity offers more term policy features than most of the other providers we evaluate, with term-permanent conversions, guaranteed level premiums, return of premium as well as disability waiver of premium, and accidental death benefit.

Flexibility & Available Riders

Available Riders

  • Disability Income Rider
  • Critical Illness Rider
  • Child Protection Rider
  • Spouse Protection Rider
  • Accidental Death Benefit

Flexibility - 7 / 10

Assurity offers a solid package of rider options that customers can add to their term policies. Among them include accidental death benefit, disability income, critical illness, child and spouse protection. This is a generous selection when compared to term plans offered by other similar companies.

Additional Company Information

Homepage URL
Company Phone
(402) 476-6500
Headquarters Address
PO Box 82533, Lincoln, NE, 68501
Year Founded

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