Rating: 9.2 / 10 (Excellent)
Disclosure: We receive advertising revenue from this partner. Learn more.
Founded in 1896, Fidelity Life is an Illinois-based insurance company offering term and whole life insurance policies with comprehensive coverages and fast approval rates. The company, originally established to serve middle American families, continues to provide innovative products and services at affordable prices. Fidelity Life is a BBB accredited business with an A+ rating.

How is Fidelity Life rated?


Financial Strength
Customer Experience

Overall Rating: 9.2 / 10 (Excellent)

Fidelity Life has been providing reliable insurance products geared towards Middle American consumers since 1896. The company, which enjoys an excellent financial reputation, offers innovative hybrid policies, a streamlined application and approval process, and great flexibility at affordable prices. Fidelity Life Association is a great option for anyone looking for quality insurance, a quick approval, and competitive rates.

Financial Strength

Key Details

Fidelity Life Association
Marketshare 2016
Premiums Written 2016
AM Best Financial Rating

Financial Strength - 9.2 / 10

With over 100 years of experience in the industry, Fidelity Life Association enjoys an excellent financial reputation and long-term stability. The company currently holds an A.M. Best financial rating of A- (Excellent) and a long-term issuer credit rating of a- (Stable).
*The above information reflects the financial strength of the underwriter of the Fidelity Life life insurance policies: Fidelity Life Association.

Reputation & Customer Experience

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 1.68) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

BBB Rating
Date Collected

Customer Experience - 9.4 / 10

Fidelity Life Association is a BBB accredited business with an A+ rating. According to the NAIC, the company's complaint ratio score for individual life policies for 2016 was only slightly above the national median, much better than many competitors in the market.

Fidelity Life Policies

Fidelity Life offers customers the following life insurance policies: Term, Whole Life, Guaranteed Acceptance/ Final Expense. Because we feel that Term Life insurance is a superior choice for most customers, we've focused our review on the Fidelity Life Term Life policy.

Term Life Insurance

Minimum Age
Maximum Age
Minimum Death Benefit
Maximum Death Benefit
Available Terms
10 year
15 year
20 year
30 year

Key Term Policy Features

  • Guaranteed Level Premiums

Policies - 8.5 / 10

Fidelity Life offers term, whole, final expense, and guaranteed acceptance insurance products with guaranteed level premiums and no medical exam requirements. Their policies are both flexible and convenient when compared to other similarly sized carriers, providing excellent coverage at affordable rates without the inconvenience of long waiting periods.

Flexibility & Available Riders

Available Riders

  • Guaranteed Insurability Rider
  • Child Protection Rider
  • Accidental Death Benefit

Flexibility - 10 / 10

Fidelity Life gets high marks from us in terms of flexibility because their various insurance products can be customized with other great options such as guaranteed insurability, child protection, and accidental death benefit riders.

Additional Company Information

Homepage URL
Company Phone
(800) 369-3990
Headquarters Address
8700 W. Bryn Mawr Avenue , Suite 900S, Chicago, IL, 60631
Mailing Address
Fidelity Life Association, P.O. Box 5030, Des Plaines, IL, 60017
Year Founded

Our Partner
9.2 / 10
  • $250,000 term life insurance coverage in as little as 24 hours
  • 30 day money back guarantee
  • Fast, free, no obligation online quotes
  • Simple term or whole policies
  • Policies tailored to customers 50+
  • Streamlined, easy-to-understand policies

Latest Fidelity Life Reviews

Tom M
Georgetown, Texas

My wife is 68 and has no life insurance. If I die she will be well taken care of, if she precedes me, there are no assets for me to help defray her liabilities. Do you have any suggestions? Thanks,