As Amplify doesn't underwrite any of the life insurance policies it offers, it has not been rated by any of the major financial stability rating companies, including Standard & Poor's, Moody's, AM Best, and Fitch. And because it offers insurance from different providers, consumers will need to research that information on their own once they choose a policy and a carrier.

According to Amplify's NAIC overview, in 2022 the company had a total of $1,515,600 in assets and $242,200 in liabilities .

For purposes of this review, we chose one of Amplify's policy providers, National Life, and researched its financial stability ratings.

In 2022, Amplify had zero consumer complaints filed with the National Association of Insurance Commissioners. The company's profile on Trustpilot has a customer satisfaction rating of 4.6, with over 200 reviews. Most of these praise the company's simple application process, its helpful customer service team, and how knowledgeable its agents are.

Amplify is not yet accredited nor rated by the Better Business Bureau. We recommend searching for your chosen policy provider's BBB profile as well as its consumer reviews.

Amplify currently offers options for four types of life insurance, including Variable Universal Life (VUL), Index Universal Life (IUL), Term Life and Combination Life insurances. The company's policies provide protection for up to $5,000,000. They also come with the benefit of building cash and tapping into it before you die.

Funds can be used for things like replacing an income, leaving an inheritance, cover health expenses, or pay off debt.

The application process is seemingly simple. Customers can fill out a form for a free estimate, where they'll answer basic questions to narrow down the best type of life insurance for them, compare the recommended products, and apply directly through the website.

Unfortunately, Amplify's website does not list all the available riders policyholders can complement their life insurance with. This is due to how the company offers policies from different carriers, and the riders vary according to the provider.

Some of the available riders include terminal, critical and chronic illness as well as long-term care riders.