Rating: 9.1 / 10 (Excellent)
6 Customer Reviews - see all comments
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Lemonade is an insurance company that operates as a B (Benefit) Corporation chartered to do business with an eye toward social and ecological betterment. During years where the amount it collects in premiums exceeds what it sets aside for current claims, administrative expenses, and future claims, that excess is donated to causes approved by its shareholders.

How is Lemonade rated?


Financial Strength
Customer Experience
Pricing & Discounts

Overall Rating: 9.1 / 10 (Excellent)

Lemonade began operations in 2016 as a B corporation, a type of business entity that shares some similarities with nonprofits. The company is committed to using its excess revenue to support socially and environmentally responsible causes. It is reinsured by Lloyds of London and other companies. Because of the company's newness, small size, and limited geographical reach, many of the metrics with which traditional insurance companies are compared are unavailable for Lemonade.

Financial Strength

Financial Strength - 9 / 10

As Lemonade is relatively new and small and operates on a different financial model than other insurance companies, it's difficult to assess its financial strength. It is not listed by the usual business finance rating firms. However, the company has a Financial Stability Rating® of A-Exceptional from Demotech Inc. and is reinsured by Lloyds of London and XL Catlin.
Lloyds of London
Premiums Written 2016
*The above information reflects the financial strength of the underwriter of the Lemonade home insurance policies: Lloyds of London.

Customer Experience

Customer Experience - 9 / 10

From its fun name to its user-friendly website, Lemonade is clearly trying to put their customers at ease and make buying insurance more fun than it is with some traditional insurers. Since the company does not have much history behind it, however, it's hard to know how well this positioning translates into positive claims experiences. The company has no offices or agents and does not publicize its phone number-all interaction with Lemonade is done online.

National Association of Insurance Commissioners

NAIC Complaint Ratio 2016
NAIC Total Complaints 2016
*The NAIC complaint ratio (in this case 0.0) is a ratio of the number of complaints a company received to the its total premiums written in a calendar year. The median complaint ratio across all companies is 1. A score below 1 means the company received fewer than average complaints. A score above 1 means the company received a higher number of complaints than average.

Customer Ratings

Date Collected

Lemonade Coverage

Coverage - 8 / 10

Lemonade's policy is termed inclusive, meaning that it covers only what is specifically included in the policy language. The company's website claims that policies cover 16 different perils, but does not fully describe what they are, though they do include theft, fire, explosion, and vandalism. Their homeowners policy also includes liability coverage.
Basic Coverage Types
Dwelling Protection
Personal Property Protection
Liability Protection
Additional Coverage
Scheduled Personal Property Coverage

Pricing & Discounts

Pricing & Discounts - 10 / 10

Unlike traditional insurers, Lemonade is chartered as a "B corporation," which mean that their objectives are not only maximizing shareholder value, but also improving society and the environment. What other companies would describe as "profit" is channeled by Lemonade into various causes. The company concedes that in some instances, this will make its policies more expensive than those of traditional insurers.

Household Discounts

  • Home Safety Features

Policy Discounts

  • Higher Deductible

Contact & Additional Information

Homepage URL
Headquarters Address
85 Broad Street, New York, NY, 10004
Year Founded

Top Rated
9.5 / 10
  • A+ BBB with Over 100 Years of Experience
  • Homeowners, Condo, Renters or Umbrella Coverage
  • Coverage for your home, belongings & personal liability
  • There when you need it: Fast claims & 24/7 reporting
  • Bundle & Save with available multi-policy discounts
  • Get your quote today & learn how you can save up to 26%!

Latest Lemonade Reviews

Amir T
San Francisco, California

It’s true this place is a scam legitame claim and they hassle me and have stressed me so it to the point that I have had a panic attack after being a victim of assault

Matt K

Do not use lemonade. It is a scam. The company and interface is great until things happen. We got burglarized and lemonade began investigating US! They started asking for times to meet up to interrogate us. They would make it inconvenient so that you essentially give up or have to take a day off of work. Then, last minute, they cancel or postpone the interview / meeting. Extremely unprofessional. Pay some more money and go elsewhere... you'll feel a lot better!

alyssa b

The app is easy to use and looks good. I didn't have any trouble tailoring my policy to the coverage I wanted, and my premium is still 4x less than I was paying before Lemonade.


They are amazing, it took me a few minutes to sign up last year and when i got my stuff stolen, they handled it so fast and with a smile. I cant believe this is a real insurance company, they are too good


Great costumer experience. Handled my request in few minutes. Very recommended service.

Rancho Mirage, California

You think you are buying 20,000 in contents coverage. They don't send the policy for review until after it is in effect. In our case 30 days after the purchase. Our theft occurred before we had access to the policy, and instead of seeing how it could handle the claim, it suspected fraud first, accused us of such - even though we had continuous coverage for several years. In the end the chief claims officer offer a nuisance settlement, using a silly equation, paying $500 for a $12,000 claim. There is a reason it is $7 a month -- you get what you pay for. I this case -- nothing worth the $7 a month.