National Geographic Geno DNA Testing Review

Rating: 8.5 / 10 (Excellent)
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National Geographic Geno 2.0 is a DNA ancestry kit provided by the National Geographic Society. Founded in 1888 and based in Washington D.C., the National Geographic Society has been promoting geography, social sciences, and anthropology worldwide for over 100 years. It is one of the most recognizable organizations on Earth.

How is National Geographic Geno rated?


Testing Features
Results Analysis
Other Services

Overall Rating: 8.5 / 10 (Excellent)

Geno 2.0 is the test kit provided by the Genographic Project and sponsored by the National Geographic Society. It allows members to track their maternal and paternal lines, as well as their more recent family history through autosomal DNA. With their cheek swab test, customers gain a wealth of information about their heritage, but also gain membership to the larger Genographic Project. This is an ongoing initiative that offers fascinating insights about our shared heritage and allows communication between scientists, as well as other members.

National Geographic Geno Testing Features

Testing Features - 8 / 10

The Genographic Project by the National Geographic Society provides a DNA testing kit that allows customers to discover their own deep ancestry. The project analyzes mitochondrial, Y-chromosome, and autosomal DNA for over 300,000 markers in total. Customers who use the Geno 2.0 kit will receive information on the migration patterns of both their ancient matrilineal and patrilineal ancestors. Also, the Genographic Project takes a look at 250,000 additional ancestry-informative markers to create a more recent picture of the subject's family regional background.
DNA Testing Features
Time for Results
6-12 weeks
Collection Method
Cheek Swab
Company Does Own Testing

National Geographic Geno Results Analysis

Results Analysis - 10 / 10

The Genographic Project really shines in terms of the interactive, well designed, and engaging results experience it provides. Customers, or members, are initially presented with a summary dashboard page which breaks up their results into three sections: Homonin Results, Deep Ancestry, and Regional Ancestry. The Homonin page details if you have any Neanderthal DNA. The Deep Ancestry information details migration patterns from 1,000 to 10,000 years ago (after the last ice age). Regional DNA shows your percentages of modern nationalities, i.e. Irish, African, Scandinavian, etc. A great feature is that all results have been custom designed and streamlined to interface seamlessly with social media, should you choose to share them.
Size of Database
More than 830,000 people
Number of Geographical Regions Identified
Not specified
Identification of Relatives
Number of Ethnicities Identified
Not specified

National Geographic Geno Other Services

Other Services - 8 / 10

Customers who use the Geno 2.0 kit to sample their DNA don't just receive their results in a void; they become members of the vast Genographic Project itself. This is a multi-year initiative by the National Geographic Society, and other organizations such as Helix, to promote evidence-based understanding of our shared genetic roots as a race. Members can communicate with each other via social media or through the Project's portal, and also can elect to receive updates from Genographic scientists as their research into our shared history progresses. As DNA testing entities go, this is by far the most robust group of services and features on offer.
DNA for Medical Purposes
Mobile App
Family Tree Creator

Member Features

  • Online Forum
  • Contact with Other Members
  • Blog
  • Social Network Integration

Migration Information

Geno 2.0 offers users a customizable and shareable video that tracks possible ancestral migration patterns.

National Geographic Geno Pricing

Pricing - 8.8 / 10

The Geno 2.0 kit will run you about the same price as most other high-profile DNA testing and Ancestry services. However, there is considerable value as you get quite a bit more in terms of ongoing use after your initial results. Customers become part of the larger Genographic Project community and can participate in ongoing genetic and anthropological research.
Basic Kit Price

National Geographic Geno Reputation

Reputation - 9 / 10

Geno 2.0 does not have that much information itself online in terms of reputation and customer satisfaction. Prospective customers should also be aware that the Project's focus is more on ancient group history and migration, rather than personal history and genetics. That being said, Geno 2.0 carries the approval of the National Geographic Society, which, founded in 1888, is one of the largest non-profit science and educational institutions in the world.
Year Founded

National Geographic Geno Privacy

Privacy - 7 / 10

The Genographic Project will not share your DNA information with anyone without your permission. The initiative always maintains the highest standards when it comes to the security and privacy of your DNA information.
Disclosure to Third Parties

Company Profile

Full Name
National Geographic Geno DNA Testing
Company Website
1145 17th Street N.W., Washington, DC, 20036

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Top Rated
Our Partner
9.9 / 10
  • FDA-approved health component
  • Ancestry and Health + Ancestry plans
  • CLIA-certified lab
  • Database of over 3 million
  • Checks hundreds of thousands of genetic markers