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SoFi® Invest Online Stock Broker Review


ConsumersAdvocate.org Rating: 9.1 / 5 ()
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Social Finance, Inc., known as SoFi, is an online lender that provides student loan refinancing, personal loans, mortgage loans, online trading, and wealth management services. Headquartered in California and founded in 2011, the company originally focused on student loan refinancing and has branched out into additional areas of personal finance, including self-directed and automated investment accounts.

How Do We Rate SoFi® Invest?

Breakdown

4.9/5
Investment Products
5.0/5
Features
4.5/5
Pricing and Fees
4.0/5
Customer Support and Reputation

Our Overall Rating: 4.6 / 5 (Excellent)

SoFi is currently offering one of the most attractive wealth management accounts available to retail investors. With an easy-to-use intuitive platform, access to their financial advisors, no management fees, $0 minimum to open an account, and retirement account options, SoFi has features that compete with not only the more established brokerages but firms specializing in professional personal financial advice.

SoFi offers several alternatives for investors of all levels: active trading, automated investing, and now they have options trading, giving investors the flexibility to invest based on stock value projections.

SoFi's excellent customer service reputation makes it a great platform for beginners and experienced investors.

SoFi® Invest Features

Features - 5 / 5

Portfolio Management
Self-Directed
Fully Automated
Investment Products
Stocks
ETFs
Options
Types of Accounts
Brokerage
IRA
Roth IRA
Checking
Savings
SEP IRA
Mobile App
Yes
Margin Lending
No

Financial Advisors

Available at no charge.

Broker Physical Locations

San Francisco, CA Healdsburg, CA New York, NY

SoFi® Invest Fees and Commissions

Pricing and Fees - 4.5 / 5

Trade Cost/Commission
$0
Minimum to Open Account
$0

SoFi® Invest Financial Strength and Customer Experience

Customer Support and Reputation - 4 / 5

Year Founded
2011
SIPC Membership
Yes
BBB Rating
A-
BBB Total Complaints
112
BBB Resolved Complaints
112
Trust Pilot Rating
8.9 out of 5
Consumer Financial Protection Board (CFPB) Complaints
0
Live Help 24/7
No
Customer Support Hours
Monday – Thursday 4am-9pm PT Friday – Sunday 4am-5pm PT
Contact Methods
Phone
Email
Social Media
Date Collected
2019-04-25

Company Profile

Full Name
SoFi® Invest Online Stock Broker
Company Website
Headquarters
One Letterman Drive, Building A, Suite 4700, San Francisco, CA, 94129

Disclaimers

1. Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees. 2. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA(www.finra.org) /SIPC(www.sipc.org). 3. There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event. 4. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options 5. Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information. 6. SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov 7. The probability of a member receiving $1,000 is 0.028%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Members must fund their account with a minimum of $50.00 to qualify. The probability percentage is subject to decrease. Members are only eligible for the Stock Award promotion upon opening their first brokerage account; subsequent cash brokerage accounts are ineligible for the promo, including for members with multiple accounts. 8. SoFi will match 1% of a customer's ACAT transfers, up to $5,000,000 into an existing or newly opened SoFi self-directed individual retirement account (IRA) or SoFi self-directed taxable account during the Offer Period of Sept 10- Sept 30, 2026. The transferred assets must be settled before the end of the Offer Period to qualify for the match and must be maintained in the account for five years. For the full terms and conditions, please visit SoFi.com/ACATterms. 9. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions. 10. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers

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Top Rated
Our Partner

🏆 Get Up to $1,000 in Stock when you Open & Fund a New Active Invest Account*7

  • Unlimited 1% match on eligible deposits into non-retirement SoFi Invest® accounts with a SoFi Plus membership
  • Buy & sell stocks with no commissions or contract fees*
  • Buy fractional shares starting at $5*
  • Trade beyond market hours

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BACK GUARANTEED • MAY LOSE VALUE