Through Expedia's website, users can book an array of vacation travel services not available on other sites. That alone gives the company very high marks. On the other hand, the Better Business Bureau gave the travel website an A+ rating and a score of 3.7 out of 5 stars, mainly due to customers reviews about the services received during their hotel stay, which Expedia has no control over. However, as of late, the company does have some complaints that are mostly related to dissatisfaction with customer service. The online travel service giant needs to address this issue to ensure the continued support of the travel community.

Expedia's search options allow users to narrow down the number of properties by using a series of filters when making a reservation for a hotel or service. The ability to sort results by price, property type, and location, among others, makes booking an easier, faster experience.

What brings consumers to Expedia is better pricing, a loyalty program, and the opportunity to add extra savings when bundling their travel related services. Expedia's reward program, Expedia +, is free to join and lets members earn points for dollars spent on the website. There is also a deals-only page available and a last-minute deal page, featuring last-minute offers and those only valid for 24 hours.

The additional services offered by Expedia include buying admission tickets, excursions, and sightseeing tours. The ease of adding services through their website further enhances the customer experience.