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InsideTrack is a web-based software application which tracks and analyzes bio-chemical and physiological markers via blood tests, applying algorithms and databases to determine customized optimal zones for each marker. Based in Cambridge, Massachusetts, InsideTrack is part of Segterra, which was founded in 2009.


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  • Optimize your body's performance
  • Blood analytics tailored to your needs
  • Large demographic database of over 150,000 healthy people
  • Personalized recommendations for optimized wellness and performance
  • Track your progress over time
  • Nutrition plan designed with your needs and goals in mind