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Rating: 8.6 / 10 (Excellent)
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E*TRADE is a financial services company and leader in the online brokerage industry. The company offers solutions for online investors and traders, including a customized robo-advisor called the Core Portfolio, which performs automated investing. E*TRADE was founded in 1982 and is headquartered in New York City.
 
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How Do We Rate E*TRADE Robo-Advisors?

Breakdown

4.0/5
Features
4.5/5
Pricing and fees
4.5/5
Reputation

Our Overall Rating: 4.3 / 5 (Excellent)

The Core Portfolio is E*TRADE's robo-advisor, a customized investment portfolio managed by advanced technology. The Core Portfolio performs automated rebalancing and 24/7 real-time tracking. E*TRADE has average financial and customer ratings from top rating sources Better Business Bureau and Moody's. The Core Portfolio only requires a $5,000 minimum, but does not provide tax-loss harvesting service, as common with other robo-advisors. Overall, the core portfolio is an option that markets primarily to current E*TRADE customers and investors who prefer hands-off portfolio management.

E*TRADE Robo-Advisors Account Features

Features - 4 / 5

Core Portfolios are completely digital and perform automated rebalancing semiannually. The portfolio can integrate with the customer's other E*TRADE brokerage accounts, are easily accessible to live support, and allow access to track performance 24/7.
Robo-advisor Type
Fully Automated
Account Minimum
$500
Goals
Save for Retirement
General Investing
Integration with Other Accounts
Other Brokerage Accounts
Types of Assets
Stocks
Bonds
Access to Financial Advisors
No
Automatic Portfolio Rebalancing
Yes
Tax Loss Harvesting
No

E*TRADE Robo-Advisors Fees & Commission

Pricing and fees - 4.5 / 5

E*TRADE charges an annual advisory fee to any client in the advisory program. Annual advisory fees are 0.30% of assets and are billed quarterly. There are additional management fees for mutual funds and ETFs held in the Core Portfolio that E*TRADE mentions in the disclosure section but does not outline exact prices.
Billing Frequency
Annual
Special Promotions
Fees
Annual
ETF
Account Management

Financial Advisor Charge(s)

Customers seeking a financial advisor must opt for E*TRADE's "Blend Portfolios" or "Dedicated Portfolios," which are a hybrid of the digital portfolio and human personal advisor support. Blend and Dedicated Portfolios require higher minimums and have higher annual fees than the Core Portfolio.

E*TRADE Robo-Advisors Reputation & Customer Service

Reputation - 4.5 / 5

E*TRADE's robo-advisor, the Core Portfolio, is monitored and adjusted completely by advanced technology. Customers can call customer service 7 days a week for questions or quick support. Core Portfolio investors have access to consultants, but the portfolio does not come with a personal advisor. Customer service for E*TRADE's robo-advisor has average ratings, given a B- from the Better Business Bureau.
Year Founded
1982
SIPC Membership
Yes
BBB Rating
B-
Trust Pilot Rating
5.2 out of 10
Contact Methods
Phone
Email
Chat
Mobile App
Yes
Date Collected
2018-11-09

Free Customer Support

Customers who have questions or need support are encouraged to call E*TRADE's Managed Account Specialists at 866-484-3658. For those seeking hands on support with their portfolios, customers must opt for E*TRADE's "Blend Portfolios," which are a hybrid of the digital portfolio and human personal advisor support.

Company Profile

Full Name
E*TRADE Robo-Advisors
Company Website
https://us.etrade.com/home
Headquarters
1271 Avenue of the Americas, 14th Floor, New York City, NY, 10020
Top Rated
Our Partner
See Details

Start investing with as little as $100
  • Create your own portfolio with any stock and/or ETF, for free.
  • Invest in over 6,000 stocks and ETFs
  • No annual or commission fees
  • Choose from several expertly curated portfolios to help you invest your way
  • Manage your investments from Android and iPhone apps
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