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Pebble is a mobile application designed for customizing your passive investment approaches through Direct Indexing. Pebble makes it easy for you to replicate and customize any popular ETF or create something wholly new and unique with just a few words. They handle all calculations while ensuring swift and effective trade execution through their partner brokerage services. The company was founded in 2021 and is based out of Cambridge, Mass.
Start investing with as little as $1
- $0 Commission charge on stocks & ETFs
- Offers fractional shares & U.S. Treasuries
- Invest in alternative assets such as fine arts, royalties and luxury goods
- Protected up to $500k on U.S. listed securities and cash up to $250k (SIPC Member)
The app is very easy to use: Just start with any index fund and add or remove any company you’d like. For example, if you want all the companies in the S&P 500 except for Facebook and Tesla, the app lets you easily remove these companies from your portfolio. This way, you get to invest in exactly what you want.
To create their trading app, Pebble Finance partnered with Alpaca, a company that offers equities trading software via API. By leveraging Alpaca's advanced API suite, Pebble Finance can provide its users with cutting-edge investment experiences.