Rating: 7.6 / 10 (Very good)
13 Customer Reviews - see all comments
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Blue Apron is a nationwide meal delivery service that provides fresh ingredients and recipes for quick, simple, healthy, home-cooked meals. Customers are sent a refrigerated box or two, containing all the necessary ingredients for new recipes created each week. Instead of spending time on the shelf or in transit, the ingredients come straight from the farm to your door. Blue Apron’s culinary team develops new recipes every week, letting home chefs enjoy and discover new cuisines and cooking methods. 

About Blue Apron

Founded in 2012, Blue Apron is a nationwide fresh ingredient and recipe delivery service that helps home chefs everywhere create incredible meals in the kitchen in 40 minutes or less.  Each week customers receive a refrigerated box (or two) containing all of the ingredients they need including locally sourced produce and sustainably raised proteins. Boxes contain educational cards highlighting seasonal crops and supplier stories, and each set of ingredients corresponds with its own recipe card that has instructions, pictures, and helpful cooking tips.

Blue Apron’s culinary team works directly with farmers to turn local produce into delicious and healthy meals (only 500-800 calories per serving). Recipes are never repeated during the year, so customers can learn to cook a wide variety of culinary dishes and enjoy many different cuisines.

In addition to the recipe cards included with each delivery, Blue Apron also provides helpful online tools. From interactive recipe pages to how-to videos, customers can learn how to properly chop, mince, and improve their cooking techniques.

Blue Apron now offers customers menus and recipes designed by Weight Watchers.

Ingredients

Blue Apron sources its ingredients from its network of suppliers and 100+ family-run farms who employ regenerative farming practices that preserve the soil for future use. The farmers and ranchers raise animals with respect and without any added hormones or sub-therapeutic antibiotics.

Many of Blue Apron’s direct relationships offer USDA certified organic ingredients.  They work closely with their suppliers to ensure that their quality standards are met.

All the seafood is sourced from sustainable fisheries. These are rated green (Best Choice) or yellow (Good Alternative) by the Monterey Bay Aquarium Seafood Watch, a non-profit organization that is a highly respected authority on seafood sustainability.

Meal Subscription Services

2-Person Plan

  • Delicious meals for two
  • 3 recipes per week
  • Free shipping
  • Cancel any time

Family Plan

  • Family-style meals for family of four
  • Can choose between 2 or 4 recipes per week
  • Free shipping
  • Cancel any time

How Much Does It Cost You?

 

2-Person Plan

Family Plan

(2 recipes per week)

Family Plan

(4 recipes per week)

Price per serving

$9.99

$8.74

$8.74

Weekly total

$59.94

$69.92

$139.84

What’s Included in the Box?

  • Vacuum sealed meats
  • Neatly packed premeasured ingredients
  • Refrigerated box
  • Recipes with step-by-step instruction and color photos

Shipping and Delivery

Blue Apron provides free shipping for all of their meal plans. As a consumer, it’s simple:  sign up on their website, enter email + zip code, and select a delivery day. Tracking details are sent weekly to each customer’s email to view the status of their order.

Support Services

  • Telephone (Monday-Friday, 10:00 am to 6:00 pm Eastern Time)
  • Email

Final Thoughts on Blue Apron

Blue Apron is among the best meal delivery services with its weekly unique recipes prepared by its culinary team and the sheer quality of their ingredients. Many of their ingredients are certified by the USDA as organic. Blue Apron’s direct relationships with farmers mean produce is picked at peak freshness, with minimal time in transit.  Home chefs can enjoy higher quality ingredients at a better value than they can find at their local grocery store.  Blue Apron’s innovative technology allows farmers to have a guaranteed demand for their harvest, allowing them to better plan crop rotations to grow specialty ingredients, which improves their livelihoods in the process.

Their pre-prepared and premeasured ingredients, step-by-step cooking instructions with cooking tips, makes incredible meals a breeze for any home chef. Their new partnership with Weight Watchers makes it even easier for people to eat in a way that fits into a healthy lifestyle. Overall, Blue Apron hits all the marks, which makes their meal delivery service a perfect choice for home chefs.


Top Rated
Our Partner

Exclusive Offer: New Customers Save $60 Over Your First THREE Boxes! 

  • Weekly original recipes 
  • Free nationwide delivery
  • Personalized menus
  • Weight Watchers menus and recipes available
  • No added hormones or sub-therapeutic antibiotics
  • Farm-fresh ingredients
  • Interactive recipe pages
  • Quick cooking tutorials available
  • No commitment — cancel at any time

Latest Blue Apron Reviews

perezmchicago

12/27/2021
I bought a meal package for a friend to alleviate stress of cooking. She was excited to use it and then she received a cancel order. I contacted blue apron to report the issue. They said it was not blue apron but my friend was never able to order food. Blue apron went ahead and charged me for meals NEVER ordered, delivered or service.


stephanieclinesmith

7/19/2021
Expensive, complicated to make, and not enough food, or our average-sized appetite family.


leslietinsley16

4/2/2021
I want to share my experience with anyone who might read this. I have used Blue Apron for meal deliveries a few times over the past several years. I honestly don't remember how long ago it's been since I had active deliveries set up with them. Recently, I re-downloaded the Blue Apron app to my phone, and logged in to the app, to research whether or not Blue Apron offers any Keto friendly meal kits. When the app first opened I recall a pop up stating that my payment information on my account was expired, requesting that I update my payment information. I closed the box, and did not enter updated payment information, as I had no intention of actually signing back up at that time, I was... Read More


Mark O

7/9/2020
I really like the healthy quality and the convenience of the meals. Most are really tasty but I have complained over and over that the quality of the garlic they send you is absolute crap! Buy your own garlic and make a tastier meal with it, the ugly cloves they send you are from Mexico and should be somewhere like Gilroy, CA. My biggest gripe with them is that their customer service is completely absent. They have yet to reply to any form emails I have sent to them through their website. You would think they would want to retain customers -- the best way to get rid of them is not by cancellation but simply cancel your credit card and get another one sent to you. Blue Apron is so idiotic... Read More


Jennifer W

7/2/2020
I got two meals on June 27, 2020. Should have been here the 26th. Chicken had been defrosted for I don't know how long and so was the sausage for some chicken meal. The ground turkey luckily was in between the ice packs and still very cold. I sent an email to try to get the issue resolved. I waited until like Tuesday the 30th because email response was backed up from 5-10 days??? So I called. Got a live body. Told me that I would get a credit for the meal, like 27 bucks or so. Mind you, I had just signed up for this. They give you no protocol on how it works nothing. I also asked in an email about gluten free foods and they don't cater to that diet plan specifically or will list it. Only... Read More


J
John

3/25/2020
We have been a Blue Apron customer for over six years. During these years, the mishaps (e.g broken containers, missing ingredients) have been minor and quickly resolved. The meals are easy and quick (about 30 mins) to prepare. What I enjoy the most is the quality and variety of ingredients. Also, I love cooking with lesser known ingredients without having to buy a whole box...e.g. ras el hanout, saffron, Szechwan peppercorns.


D
Deb

2/26/2020
The plan did not work for us. I had to cancel. Be aware, if you cancel there is a $37.00 convenience fee.


A
afdavis2

1/18/2019
Contents of box was covered with blood, food was warm we were afraid to eat it. Tried to contact the company online, ask they though the food was safe to eat. They also came back with a check mark and the statement “Problem Solved”


Ferreira

11/14/2018
We love blue apron. Been doing but fir 2 years . A few times ingredients have been missing. I text them and I have been compensated. Delivery has always been on Tuesdays and never missed. Recipes are always good We get it every other week . We have tried sun basket but went back to blue apron fir the value. We have never sent the free meal to anyone because of the issues mentioned in other reviews. We love blue apron


M
Marcella

6/27/2017
So far I'm not to happy. I went to the site and thought it was weird that you have to give your credit card number before you could even see your choices with this program. Then within minutes I tried to cancel my account and they had already charged my card and told me that they could not refund my order. When I called they said they would refund my money but it could take up to 7 days. This all happened in less that 10 minutes and I feel like it's poor customer care. And to cancel your account is ridiculous. For an account that has record of your credit card number you should have more options to cancel your account.


B
Brad D

4/30/2017
We enjoyed Blue Apron for several months. We decided to cancel this weekend, due to their policy of so-called free dinners for friends. I tried to send a free dinner to my aunt in Florida. I told it was free, and that they would want you to sign up, etc., but to just enjoy the food, and if she liked it, to join up. I was so embarrassed when she wrote me back and said that Blue Apron required her to give them them her account number before they would send the food. We felt this to be very rude, and "SNEAKY" to get people to have a so-called FREE DINNER. Blue Apron, you really dropped the ball on this one, and I'm sure you'll bury this one in a pile of others.


V
Vickie

2/9/2017
After being very happy with my first 2 deliveries, I never received my third delivery. I never received a notice that my delivery would be missed and the answer I received was less than clear, even though they sent me a refund. I would prefer a more direct answer before I determine if I will do business with them again.


Alan S

10/19/2016
My wife ordered us Blue Apron because we've been so busy with work and trying to get everything in order. Plus, neither of us are really good cooks. This was the perfect program to help us be able to learn how to cook and make decent meals. I know I was tired of take out and so was she!!