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E*TRADE, an online financial corporation, was originally founded as a discount brokerage in 1982 in Palo Alto, California. E*TRADE offers trading services, brokerage accounts, retirement planning, and traditional banking accounts. With a presence on the internet since its earliest days, E*TRADE is now a full-featured financial services company, offering brokerage accounts to retail customers and advanced trading software for serious day traders.
- Pioneer company in discount trading and online brokerages
- Tools to help plan retirement and build diversified portfolios
- Integration with checking and savings accounts from E*TRADE Bank
- Mobile apps to monitor accounts and make trades