Our pets are furry members of our families, and just as we'd want to make sure the 2 legged members of our family are have good health care, we want to make sure our pets are covered as well. It matters a lot. So take the time to do your homework & go read reviews.
When you're reading through pet insurance reviews, here are some of the most important things you're going to want to consider.
(1) Statistical Significance: Make sure there's a statistically significant number of reviews. Think about Yelp here. If there's only 2 reviews of a restaurant, the star rating is going to mean a lot less than if there are 500 reviews. Just as a small number of positive reviews often means the company itself had a few friends sing their praises, a small number of negative reviews can mean a competitor has gone in & written some fake reviews.
Takeaway: Look at the # of reviews written, not just star ratings.
(2) Word Sentiment: Take a minute to scan reviews for words that jump off the page. Do you see more negative language being used (i.e "bad," "terrible," "awful," "never again," etc.) or do you see more positive language (i.e. "amazing," "incredible" "exceeded our expectations," etc.). In addition to star ratings, scanning for specific words can be a great way to get a sense of how pleased or displeased current customers are with the companies you're looking at.
Takeaway: Scan for specific words that reveal (+) or (-) sentiment.
(3) Customer Care: Vet techs are the people with whom you'll work when you submit a claim for reimbursement. Depending on the company, the experience you'll have can vary wildly. However, if a policy holder really feels a vet tech has gone the extra mile for them to help them get their claim processed, often times they'll take the time and say great things. Similarly, if a policy holder has a poor experience, then they'll often sound off about it in the form a negative review. While every company out there will have both positive & negative reviews, if a company's customer service is particularly toward one extreme or another, you'll typically see patterns emerge in the reviews you read through.
Takeaway: Do a CTRL + F for the word "vet tech" to see what people are saying about the company's customer service representatives.
(4) Claim Processing: Every company will assert that they're the best around, they'll also say they have the best customer care. At the end of the day, however, the proof is in the pudding - or, in the case of pet insurance, in whether or not they reimburse you for the vet bills you submit & that they do so in a timely fashion.
Takeaway: Make sure customers say good things about both % of coverage & claim processing time.