HubSpot CRM is a free, all-in-one platform designed to help businesses manage contacts, deals, and customer relationships without complexity. It offers built-in tools for sales, marketing, and service teams, including email tracking, pipeline management, workflow automations, and reporting dashboards. Trusted by over 194,000 customers in more than 120 countries, HubSpot has been consistently recognized by G2 as a leader in CRM software.
Core Capabilities
Contact & lead management, deal pipelines, company records, task/activity tracking, email & call logging, free-forever core CRM functionality.
Automations & AI
Workflow automation (email sequences, lead routing, follow-ups), smart content automation, AI-driven lead scoring, duplicate detection & merging.
Integrations
Native integrations with Gmail, Outlook, Slack; app marketplace + API + Zapier support for connecting to many external tools.
Post-Sales Management
Ticketing, customer feedback tools, support workflows, knowledge base capabilities (via Service Hub) to handle service, retention, and support.
Dashboards & Reporting
Prebuilt dashboards, custom reporting across sales/marketing/service, revenue forecasts, analytics & data visualization tools.
Security & Compliance
Enterprise plans include advanced permissions, single sign-on (SSO), hierarchical team structures. Scalable compliance in enterprise offerings.
Pricing & Trial
Free plan available (core CRM free forever). Paid tiers (Starter, Professional, Enterprise) across modular hubs: Sales, Marketing, Service, and more.