SmileDirectClub Invisible Braces Review

Rating: 10 / 10 (Excellent)
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Founded in 2008, SmileDirectClub is a provider of invisible braces that operates online and from physical locations nationwide. The company is backed by direct-to-consumer pioneer Camelot Venture Group, who also controls entities like 1-800-CONTACTS and Quicken Loans. SmileDirectClub offers 100% BPA-free invisible teeth aligners and has an A+ with the BBB.

How is SmileDirectClub rated?


Product Specs
Customer Experience

Overall Rating: 10 / 10 (Excellent)

SmileDirectClub is a great choice for invisible braces for two significant reasons: convenience and price. The company has multiple offices (SmileShops) in 24 states plus the District of Columbia, and they are continuing to grow. If customers can't find a location near them, SmileDirectClub offers to approve and fit patients for invisible braces through the mail. Once customers begin treatment, they have the advantage of being monitored by dental professionals through an online portal. This is all for a price substantially lower than the other major invisible braces providers. All in all, a solid choice, but not recommended for severe or overly complex orthodontic issues.

SmileDirectClub Product Specs

Product Specs - 10 / 10

By custom manufacturing their own tight-fitting, clear alignment trays, SmileDirectClub is able to offer a product that is 60% less expensive than the other major players in the invisible braces industry. What's more, the company is one of the few providers that allows users the convenience of either visiting an office or going through the process on their own. If you decide to visit a "SmileShop," a technician will scan your mouth and make the decision if you are a candidate right there. If you cannot or do not wish to visit an office, you can order an impression kit through the mail. After sending it back, a SmileDirectClub in-house orthodontist will determine if you are a candidate from your impression. In both cases the company will send the alignment trays directly to your house if you are approved.

One great feature that sets SmileDirectClub apart from the pack is its SMILECHECK program. If you decide to participate, SMILECHECK connects you online with dental professionals who can review your case on an ongoing basis through a secure portal and prescribe treatment as you go.
Service Options
Office Visit
Types of Alignment Trays
Full Mouth

Additional Features

Appointment planning
Progress tracking
First appointment free
Free gel refills
Free teeth whitening
Teen compliance indicators
Cleaning system

SmileDirectClub Pricing

Pricing - 10 / 10

SmileDirectClub offers some of the lowest rock bottom pricing in the invisible braces marketplace. As noted above, this is largely due to the fact the company produces its own alignment trays and does not have to go through a middle man. Most other companies and clinics charge between $3,500 and $8,000 for invisible braces. Although SmileDirectClub doesn't offer free replacement trays like some companies do with their "teen" plans, the cost of replacement is quite negligible at $50. What's more, SmileDirectClub offers the further convenience of financing your invisible braces treatment with a $250 downpayment and 24 monthly payments of $80.
Flat-Rate Price
Free Replacement
Cost of Additional Replacement
Free Retainer
Cost of Retainer
Financing Available
Money Back Guarantee

SmileDirectClub Customer Experience

Customer Experience - 10 / 10

SmileDirectClub has an A+ rating with the BBB and a majority of positive reviews. The negative reviews, however, have all been diligently and exhaustively addressed by the company, and customers provided with specific avenues of resolution. SmileDirectClub is also up front with customers that they are a "teledentistry" company with certain limitations. Customers might experience such limitations if they opt for the mailed impression kit and remote assistance plan. That being said, 90% of SmileDirectClub customers are satisfied with their smile after treatment is completed. The company also offers customer support over phone, email, and social media 7 days a week.
Customer Service Hours
Monday-Friday: 6am - 4am CST Saturday: 8am - 8pm CST Sunday: 8am - 5pm CST
Communication Method
Social Media
Year Founded
BBB Rating
Number of BBB Positive Reviews
Number of BBB Negative Reviews

Company Profile

Full Name
SmileDirectClub Invisible Braces
Company Website
414 Union St Fl 8, Nashville, TN, 37219

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Top Rated
10 / 10
  • 60% less expensive than all other options
  • Monthly financing or single one-time payment
  • Features at-home impression kit
  • Visit SmileShop for professional scan
  • FREE online assessment
  • BPA-free invisible aligners