SmileDirectClub Invisible Aligners Review

Rating: 9.9 / 10 (Excellent)
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Founded in 2014, SmileDirectClub is a provider of invisible braces that operates online and from physical locations nationwide. The company is backed by direct-to-consumer pioneer Camelot Venture Group, who also controls entities like 1-800-CONTACTS and Quicken Loans. SmileDirectClub offers 100% BPA-free invisible teeth aligners and has an A+ with the BBB.

How is SmileDirectClub rated?


Product Specs
Customer Experience

Overall Rating: 9.9 / 10 (Excellent)

SmileDirectClub is a great choice for invisible braces for two significant reasons: convenience and price. The company has multiple offices (SmileShops) in 30 states plus the District of Columbia, and they are continuing to grow. If customers can't find a location near them, SmileDirectClub offers to approve and fit patients for invisible braces through the mail. Once customers begin treatment, they have the advantage of being monitored by dental professionals through an online portal. This is all for a price substantially lower than the other major invisible braces providers. All in all, a solid choice, but, like all invisible aligners, not recommended for severe or overly complex orthodontic issues.

SmileDirectClub Product Specs

Product Specs - 10 / 10

By custom manufacturing their own tight-fitting, clear alignment trays, SmileDirectClub is able to offer a product that is 60% less expensive than the other major players in the invisible braces industry. What's more, the company is one of the few providers that allows users the convenience of either visiting an office or going through the process from their homes. If you decide to visit a "SmileShop," a technician will scan your mouth and a licensed dental professional will determine if you’re a candidate for invisible aligners within 7-10 days. If you cannot or do not wish to visit an office, you can order an impression kit through the mail. After sending it back, a SmileDirectClub affiliated, licensed dentist or orthodontist will determine if you are a candidate from your impression. In both cases the company will send the alignment trays directly to your house if you are approved.

One great feature that sets SmileDirectClub apart from the pack is the customer account. If you decide to participate, your customer account connects you online with dental professionals who can review your case on an ongoing basis through a secure portal and monitor your treatment as you go.
Service Options
Office Visit
Types of Alignment Trays
Full Mouth

Additional Features

  • Progress tracking
  • First appointment free
  • Free teeth whitening

SmileDirectClub Pricing

Pricing - 10 / 10

SmileDirectClub offers some of the lowest rock bottom pricing in the invisible braces marketplace. As noted above, this is largely due to the fact the process requires no in-office visits, saving customers time and money. Most other companies and clinics charge between $3,500 and $8,000 for invisible braces. Although SmileDirectClub doesn't offer free replacement trays like some companies do with their "teen" plans, the cost of replacement is quite negligible at $50. What's more, SmileDirectClub offers the further convenience of financing your invisible braces treatment with a $250 downpayment and 24 monthly payments of $80.
Flat-Rate Price
Free Replacement
Cost of Additional Replacement
Free Retainer
Cost of Retainer
Financing Available
Money Back Guarantee

SmileDirectClub Customer Experience

Customer Experience - 9.5 / 10

SmileDirectClub has an A+ rating with the BBB and a majority of positive reviews. The negative reviews, however, have all been diligently and exhaustively addressed by the company, and customers provided with specific avenues of resolution. SmileDirectClub is also up front with customers that they are a "teledentistry" company with certain limitations. Customers might experience such limitations if they opt for the mailed impression kit and remote assistance plan. That being said, 90% of SmileDirectClub customers are satisfied with their smile after treatment is completed. The company also offers customer support over phone, email, and social media 23 hours a day.
Customer Service Hours
Monday-Friday: 6am - 4am CST Saturday: 8am - 8pm CST Sunday: 8am - 5pm CST
Communication Method
Social Media
Year Founded
BBB Rating
Number of BBB Positive Reviews
Number of BBB Negative Reviews

Company Profile

Full Name
SmileDirectClub Invisible Aligners
Company Website
414 Union St Fl 8, Nashville, TN, 37219

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Top Rated
Our Partner
9.9 / 10
  • FREE online assessment
  • 60% less expensive than many other options
  • Monthly financing or single one-time payment
  • Features at-home impression kit
  • Visit SmileShop for professional scan
  • BPA-free invisible aligners