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Compare Identity Guard vs. LifeLock Identity Theft Protection

What’s the difference between Identity Guard® Identity Theft Protection and LifeLock Identity Theft Protection? See how our editors compare the two companies below.
Last Updated: April 20, 2024
Identity Guard
4.9 / 5 - Excellent
#2 in Identity Theft Protection
LifeLock
4.8 / 5 - Excellent
#4 in Identity Theft Protection
vs

Key Facts

  • $1 million identity theft insurance
  • Get a 33% discout
  • Fraud protection & resolution
  • 3-bureau credit monitoring 
  • Bank account monitoring
  • US-based customer care team

Save Up to 52% with LifeLock Annual Plans

  • Up to $3 million coverage/adult with LifeLock Ultimate Plus Plan
  • 3-bureau credit monitoring
  • Bank & Credit Card Activity Alerts
  • Add on device security & VPN
  • U.S.-Based Personal Restoration Specialist

ConsumersAdvocate.org Ratings

4.9 / 5 - Average
5.0/5
Monitoring
5.0/5
Restoration
5.0/5
Features
4.8 / 5 - Average
4.8/5
Monitoring
5.0/5
Restoration
4.8/5
Features

Customer Reviews

 (17)
4.2 / 10 - Average
18%
5 stars
6%
4 stars
18%
3 stars
12%
2 stars
47%
1 stars
 (23)
3.4 / 10 - Poor
22%
5 stars
0%
4 stars
0%
3 stars
4%
2 stars
74%
1 stars

Final Verdict

Identity Guard® Identity Theft Protection and LifeLock Identity Theft Protection are very close in quality and have the same overall rating. That said, Identity Guard scores better than LifeLock across: Monitoring, Insurance, Customer Service, Cost, and Features. Whereas, LifeLock scores better on Service Agreements. Both companies score similarly on Information Protection, and Restoration.


Customer Comments & Reviews

kelleycivic94
11/6/2023
LifeLock Identity Theft Protection review
My name is Kelley Ashley Naldrett, a month or so ago and was reaching out online to apply for loans through, and a gentleman who I was communicating with was asking for my Social and telling me that I was approved for a 3,000.00 loan. I still haven't received that loan yet and I am still awaiting my Social security income and it has never been late before. Please let me know if there is anything I can do for you to help me out with this and get this resolved.


lbhngmahase
9/1/2022
LifeLock Identity Theft Protection review
I love playing Euro Truck game because it has a good quality and it is fast


Denese M
4/8/2017
LifeLock Identity Theft Protection review
I've been with them for almost three years. I lost my wallet with all my debit and credit cards, check book and cash. An agent stayed on the phone with me for four hours making all contacts to my financial institutions. Another agent arranged a warm hand-off so I could be given instructions regarding filing a claim. Each time there is a transaction on the accounts listed in my profile I receive a notification. When there is a credit inquiry I receive notification. I get the service I am paying for.


A
Alan P
4/1/2017
Identity Guard® Identity Theft Protection review
With so much advertising for one identity theft product I decided to do my own research. That is when I discovered Identity Guard. I am very pleased with the service.

K
Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Alan, Thank you for your feedback. We are happy to hear if you are enjoying our service. Katie from Identity Guard

K
Kelly H
3/30/2017
Identity Guard® Identity Theft Protection review
I am very happy to get notifications promptly however, I'm not able to give 5 stars because my credit score does not update as regularly as other services and shows as significantly lower and there does show an account in collections still which has been closed and resolved for sometime now. So I feel that some report are outdated.

K
Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Kelly, Thank you for your feedback. We do have a range of options if you would like to receive your scores more often. Please feel free to call 1-800-452-2541 to discuss. Katie from Identity Guard

Win G
3/30/2017
Identity Guard® Identity Theft Protection review
I am disappointed in a couple things. 1.) My Credit rating has not changed since day one. It is 50 points lower then on American Express web site. 2.) I know I had two attempts to open credit cards falsely and was never notified from you. Since I open this when a few cards, license and my Social Security number was stolen, I really was hoping for better. Maybe nothing has happened, but I do not feel very secure. Thanks, Win Goddard

Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Win, Thank you for your feedback. We are sorry to hear that you have encountered issues with our service, and if you have been a victim of identity theft please call our Customer Service department at 1-800-452-2541. In regards to our credit scores, Identity Guard uses CreditXpert. CreditXpert is used as a general educational score and not designed for lender decisions for mortgages and auto loans, so it can be slightly different in the results. Katie from Identity Guard

Tiquan D
8/15/2016
LifeLock Identity Theft Protection review
Great. Love to be on here.


K
Karen
5/1/2016
Identity Guard® Identity Theft Protection review
I have had this coverage for over 5 years and have been very happy with the quarterly reports and credit scores from all 3 bureaus. The cost is a bit more than some but less than others like Lifelock and it has more features and better independent ratings.