Compare Identity Guard® vs. LifeLock Identity Theft Protection

What’s the difference between Identity Guard® Identity Theft Protection and LifeLock Identity Theft Protection? See how our editors compare the two companies below.
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Identity Guard®
9.9 / 10 - Excellent
#1 in Identity Theft Protection
Our Partner
LifeLock
9.4 / 10 - Excellent
#5 in Identity Theft Protection
Our Partner
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Key Facts
  • Editor's #1 choice, fantastic customer satisfaction
  • $1M Identity Theft Insurance
  • Helped protect more than 47 million identities
  • Quarterly Credit Score* Updates
  • A+ BBB Rating
  • 30 Day Free Trial, Renews at $17.99
  • What matters most is how a company helps you when your identity is stolen. That's why Identity Guard® is #1 recommended.
  • $1M Total Service Guarantee*
  • Black Market Website Surveillance
  • Reduced Pre-Approved Credit Card Offers
  • 10% off & 30 day Free Trial, Lifelock Advantage Renews at $19.99
ConsumersAdvocate.org Ratings
9.9 / 10 - Excellent
10/10
Credit Monitoring
10/10
Information Protection
10/10
Recovery Services
10/10
Insurance
10/10
Customer Service
10/10
Service Agreements
10/10
Cost
10/10
Reviews
9.4 / 10 - Excellent
8/10
Credit Monitoring
9/10
Information Protection
10/10
Recovery Services
10/10
Insurance
10/10
Customer Service
10/10
Service Agreements
8/10
Cost
10/10
Reviews
Customer Reviews
 (13)
4.2 / 10 - Average
23%
5 stars
8%
4 stars
15%
3 stars
0%
2 stars
46%
1 stars
 (10)
3.4 / 10 - Poor
20%
5 stars
0%
4 stars
0%
3 stars
10%
2 stars
70%
1 stars
Final Verdict

Identity Guard® Identity Theft Protection has a higher overall rating than LifeLock Identity Theft Protection. Identity Guard® scores better than LifeLock across: Credit Monitoring, Information Protection, Insurance, Cost, and Reviews. However, LifeLock scores better on Service Agreements. Both companies score similarly on Recovery Services, and Customer Service.

Latest Reviews

Denese M
Poteau, Oklahoma
LifeLock Identity Theft Protection review
4/9/2017
I've been with them for almost three years. I lost my wallet with all my debit and credit cards, check book and cash. An agent stayed on the phone with me for four hours making all contacts to my financial institutions. Another agent arranged a warm hand-off so I could be given instructions regarding filing a claim. Each time there is a transaction on the accounts listed in my profile I receive a notification. When there is a credit inquiry I receive notification. I get the service I am paying for.

A
Alan P
Tallahassee, Florida
Identity Guard® Identity Theft Protection review
4/1/2017
With so much advertising for one identity theft product I decided to do my own research. That is when I discovered Identity Guard. I am very pleased with the service.

Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Alan, Thank you for your feedback. We are happy to hear if you are enjoying our service. Katie from Identity Guard
K
Kelly H
San Juan Capistrano, California
Identity Guard® Identity Theft Protection review
3/31/2017
I am very happy to get notifications promptly however, I'm not able to give 5 stars because my credit score does not update as regularly as other services and shows as significantly lower and there does show an account in collections still which has been closed and resolved for sometime now. So I feel that some report are outdated.

Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Kelly, Thank you for your feedback. We do have a range of options if you would like to receive your scores more often. Please feel free to call 1-800-452-2541 to discuss. Katie from Identity Guard
Win G
Flower Mound, Texas
Identity Guard® Identity Theft Protection review
3/30/2017
I am disappointed in a couple things. 1.) My Credit rating has not changed since day one. It is 50 points lower then on American Express web site. 2.) I know I had two attempts to open credit cards falsely and was never notified from you. Since I open this when a few cards, license and my Social Security number was stolen, I really was hoping for better. Maybe nothing has happened, but I do not feel very secure. Thanks, Win Goddard

Katie L  
Official Response

Company Representative of Identity Guard® Identity Theft Protection
Win, Thank you for your feedback. We are sorry to hear that you have encountered issues with our service, and if you have been a victim of identity theft please call our Customer Service department at 1-800-452-2541. In regards to our credit scores, Identity Guard uses CreditXpert. CreditXpert is used as a general educational score and not designed for lender decisions for mortgages and auto loans, so it can be slightly different in the results. Katie from Identity Guard
Tiquan D
Milwaukee, Wisconsin
LifeLock Identity Theft Protection review
8/15/2016
Great. Love to be on here.

K
Karen
Ellenwood, Georgia
Identity Guard® Identity Theft Protection review
5/1/2016
I have had this coverage for over 5 years and have been very happy with the quarterly reports and credit scores from all 3 bureaus. The cost is a bit more than some but less than others like Lifelock and it has more features and better independent ratings.