An engagement ring is a ring typically given to a significant other when a couple agrees to marry. In the United States, the average engagement ring costs $4000, meaning it is not a purchase to be taken lightly.

When selecting an engagement ring, there are important factors that must be decided upon. First, a gemstone or metal must be selected for the center stone. While emeralds, opals, and pearls, are interesting picks, and certainly available options, diamonds are by far the most preferred choice.

Regardless of the stone, it’s important to consider the four Cs when making your decision. These are color, cut, clarity, and carat. Because each stone is unique, the four Cs vary infinitely. To that end, with so many options, it is wise to carefully scrutinize each of these factors before making this life-defining decision.

Some of the major questions you are going to want to consider before ultimately coming to a decision are: Is financing an option? Is diamond certification documentation provided? Is there a lifetime warranty? Is there a money back guarantee? Is the return period sufficiently long?

Top 10 Companies

Our Partner
9.4 / 10
  • Design Your Own Engagement Ring
  • Flexible Financing Options
  • 24/7 Live Chat
  • 30-Days Return with 100% Full Refund
  • Lifetime Warranty and Upgrade
  • Fully Insured Free Shipping
  • Jewelry Insurance with Jewelers Mutual
  • 60-Day Free Resizing
  • 360°HD photographs
Our Partner
9.3 / 10
  • See it in person before you buy: Ritani has partnered with local jewelers around the country
  • Design a ring with certified & ethically sourced diamonds
  • Free overnight shipping and 30-day returns
  • Non-commissioned gemologists are available to help
  • Lifetime warranty & ring cleanings
  • Add to cart for in-store preview - pay later in person
Our Partner
9.3 / 10
  • 30-Day Money Back Guarantee
  • Free Insured FedEx Shipping
  • Lifetime Manufacturer Warranty
  • Lifetime Diamond Upgrade Program
  • Build Your Own Ring
  • Conflict-Free Diamonds
  • Free Bi-Annual Cleaning and Inspection
  • 24-hour phone support
9.2 / 10
  • Exceptional Selection of Engagement Rings
  • Design-A-Ring Service Offered
  • Over 20,000 loose diamonds to choose from
  • A+ BBB Accredited
  • Lifetime Diamond and Gemstone Guarantee
  • 12-month and 18-month financing plan offered
  • 30-day return and refund period
9.1 / 10
  • Wide inventory of engagement rings
  • Free Shipping on All Orders
  • 30-Day Money Back Guarantee
  • Certified Conflict-Free Diamonds
  • A- BBB Accredited
9.1 / 10
  • Free shipping with purchase of $149 or more
  • 60-day risk-free return
  • 24/7 online and phone support
  • 6, 12, 18, and 36 months special financing
  • Design Your Own Engagement Ring
  • Lifetime diamond commitment
  • Conflict-Free Diamonds
  • Exclusive engagement ring collections
9.1 / 10
  • Design-Your-Own-Ring
  • Lifetime Diamond and Gemstone Guarantee
  • Extended Service Plans
  • A+ BBB Accredited
  • 60 Days Return Period
  • Free 2nd Day Shipping with No Minimum Required
  • 12-Month Financing Plan
  • Live Chat Support Available
Our Partner
8.9 / 10
  • Free Same-Day Delivery with Prime
  • Free Returns in all states
  • Wide selection of engagement rings
  • 30-Days money back guarantee to some engagement ring products
  • Rated A+ by the BBB
8.9 / 10
  • Free Shipping on Orders Over $50
  • 30-Day Money Back or Exchange Guarantee
  • Jewellery Warehouse Loyalty Card
  • Wide selection of engagement rings to choose from
  • A+ BBB Accredited
  • GIA, AGS, IGI, and EGL USA Certified diamonds
8.8 / 10
  • Live Chat Available
  • Wide Collection of Rings to Choose From
  • Lifetime Guarantee
  • Monthly Diamond Studs Giveaway
  • 60-Day Money Back Guarantee
  • Free Shipping
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How We Compare Engagement Rings



When choosing the perfect engagement ring, the first thing you must consider is the quality of the diamonds, gemstones, and metals used in making the ring you’ve chosen. Taking into account the 4 C’s – color, cut, clarity, and carat weight – is essential when selecting a diamond engagement ring. Engagement rings must also be accompanied by a certification of grading report from known laboratories to ensure buyers that the product is conflict-free and has good value.

  • AGS – American Gem Society Laboratories
  • GIA – Gemological Institute of America

Product Selection


The best store for an engagement ring must be able to offer a wide collection of pre-set rings in different styles and settings. Jewellery retailers should also cater to the different needs and tastes of their customers. The wider a selection a jewellery store has, the more options can be offered to their buyers.

Services Offered


You must consider the different services provided by the jewellery store while shopping and after purchasing an engagement ring. Jewellery stores must also have a “Create Your Own Ring” service that will allow you to build or submit a unique design for your desired engagement ring. Other services that you must look for in a jewellery store are their financing programs and diamond certifications.



It is essential that a jewellery store accompanies their products with lifetime warranties that are free of charge. Some of these warranties are lifetime cleaning and inspection, diamond upgrade, and repairs. This will ensure you of the quality of the product you’ve purchased from the jewellery store.

Shipping and Returns


Jewellery stores must provide a hassle-free returns and insured shipping methods. Some jewellery retailers offer free insured shipping without minimum purchase required. Other stores require their customer’s signature upon delivery for protection of their order.

Help and Support


A timely response and friendly approach is a big factor for customers when they are choosing to patronize a certain jewellery store. It is also important that an in-store expert must address every possible concern and assist customers in finding the perfect engagement ring in accordance with their preference.